PGI China Launched Pt Moment®️ 2023 New Products in Shenzhen

“Tenacity Powered Elegance Emboldened by Platinum”  PGI China Launched Pt Moment®️ 2023 New Products in Shenzhen On 27-28 March 2023, Platinum Guild International (PGI) China successfully organised the 2023 Pt Moment®️ New Product Launch Conference in Shenzhen. Partners from the platinum jewellery industry, representatives of retail brands and leaders of manufacturers gathered at the event […]

Platinum as a Key Value Creator in Major Markets Ahead of Pivotal Year-End Jewellery Shopping Season

(16th December 2022, Hong Kong) – Despite global geopolitical and economic challenges and the dampening effect of COVID-19, strategic efforts by Platinum Guild International (PGI) to boost sales and heighten the desirability of precious platinum have forged upswings in key markets, as evidenced by the Platinum Jewellery Business Review (PJBR) Q3 2022 report. “PGI’s mission […]

PGI China Won the China International Business Awards 2022 for Its Culture of Innovation

(08 December 2022, Hong Kong) – In 2019, Platinum Guild International (PGI®) initiated Project Reboot, a programme that aims to capture more younger consumers into platinum’s market share in jewellery. The success of this programme led to PGI being awarded the China International Business Awards 2022 for the Non-Profit Organisation category. The China International Business Awards is […]

Platinum Woman Celebrates Its Three Year Anniversary

The brand celebrates its three year anniversary with a brand film featuring ambassador Nanase Nishino Platinum Guild International K.K., the marketing organisation promoting platinum jewellery in Japan, is pleased to announce the launch of new products for Platinum Woman on November 1, 2022. The platinum jewellery brand was launched in 2019 as a collaboration with leading […]

Innovation Unlocks the Future of China’s Jewellery Industry

In September 2022, Platinum Guild International (PGI) China released its views on promoting the future of China’s jewellery market at the 2nd Shanghai Platinum Week. To promote the sustainable development of platinum group metals, Shanghai Platinum Week facilitates international cooperation and communication in market intelligence, technology, investment, and business amongst international stakeholders of platinum group […]

Platinum Jewellery Sales Rise in Key Markets as Jewellers Leverage Marketing Initiatives to Capture Demand in the Jewellery Buying Season

(07 September 2022, Hong Kong) – In the latest Platinum Jewellery Business Review (PJBR) Q2 2022, Platinum Guild International (PGI) reports a continued recovery in platinum jewellery sales in India, Japan and the United States in the second quarter of 2022, despite the lingering effects of the pandemic and rising inflation. In part, the upswing […]

Forging the Future for China’s Platinum Jewellery Industry

PGI China’s Innovative Spirit Shines at China International Consumer Products Expo 2022 In July 2022, Platinum Guild International (PGI) China showcased the fruits of its innovative culture at the 2nd China International Consumer Products Expo 2022 (CICPE 2022). Whether focused on developing a brand proposition that’s in tune with young consumers, forging highly synergistic alliances, […]