What We Do

Platinum Guild International (PGI) is a marketing organisation which was created in 1975 with the vision to develop the global platinum jewellery market as a new demand source for platinum. Since then, jewellery development has demonstrated a strong track record in delivering results, and platinum jewellery has contributed over 80 million ounces of demand.

Through various programmes, both direct to consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique qualities as a precious metal for fine jewellery. In addition, PGI works collaboratively with partners globally, running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.


Key Markets



Manufacturing Partners





Global Team

Tim Schlick
Chief Executive Officer

Tim Schlick is PGI’s Chief Executive Officer. He focuses on having the organisation create incremental value to sponsors and trade partners, and unlock new opportunities that create new demand for platinum and drive global growth.

Prior to entering the jewellery category, Tim held various senior executive positions with DDB Group in China and McCann Erickson Worldgroup in Germany. He started his career as a management consultant at Accenture.

Tim is a renowned business strategist and marketing expert and has advised more than 30 Fortune 500 companies on how to create growth through brands and products. He is a regular key-note speaker at events on topics such as market entry and growth strategies, data-driven marketing success and unlocking consumer opportunities.

Pui P. Poon
Managing Director
PGI China

Ms. Pui P. Poon joined PGI China in June 2019. She has a strong track record across different industries including payments, financial services and fast-moving consumer goods. She is a high-performing, results-oriented and skilled strategist with a strong focus on translating strategic plans into implementable solutions.

Prior to joining PGI, Ms. Poon has accumulated extensive experience across different industries, serving in key positions in major blue-chip companies. She had also successfully led an award-winning ad agency in Shanghai. Evidence of an entrepreneurial streak is shown by her involvement with various start-ups, ranging from FinTech, EdTech and e-commerce to an image and fashion consultancy. With profound understanding of the development of the platinum industry, she will lead and reshape the development of the platinum market with innovative and diversified thinking.

She holds a Master of Business Administration from the Amos Tuck School of Business Administration at Dartmouth College in the U.S. and a Bachelor of Science from the National University of Singapore.

Vaishali Banerjee
Managing Director
PGI India

Since its inception in 2000, Vaishali has spearheaded the Indian operations for Platinum Guild International with the mandate of developing the platinum jewellery market in India.

Prior to PGI, Vaishali has worked with leading advertising and marketing companies in India. She has had the opportunity to lead brands across diverse categories and countries within the Indian Sub-Continent and the Middle East.

Vaishali comes with a strong experience of market orientation, audience analysis and an understanding of the lifestyle, beauty, luxury categories in India and a passion for jewellery. Under her leadership, PGI India delivers the overall market, consumer and business development strategies and programmes to grow the Indian platinum jewellery market.

Hisako Hankinson
PGI Japan K.K.

Hisako Hankinson is the President of Platinum Guild International K.K., the Japanese subsidiary of Platinum Guild International Ltd.

She is responsible for the development of demand for platinum jewellery in the Japan market. Drawing upon Hisako’s extensive marketing expertise and detailed knowledge of Japan’s jewellery sector, PGI Japan delivers innovative business development strategies and consumer programs to Japan’s platinum market, including fostering the next generation of platinum jewellery consumers.

Jenny Luker

With nearly 25 years experience devoted to working with jewellery designers, manufacturers and retailers, Jenny Luker holds the position of President of Platinum Guild International USA. In this role, Luker is responsible for the strategic development of the platinum jewellery industry in the US. She leads her team in creating marketing and trade programmes to promote awareness and education for consumers and the jewellery industry.

Luker holds a BA from the University of Oklahoma and an MA from California State University at Fullerton, both in Sociology. Additionally, Jenny is the President of the Women’s Jewelry Association, Executive Board member of the Jewelers Vigilance Committee, Board member of Jewelers for Children and member of the 24 Karat Club of New York.

zhenzhen liu
Global Corporate Marketing

Zhenzhen Liu has 10 years of experience in commodities and mining, with extensive experience in global project financing, business development, commodity sales and consulting. In PGI, Ms. Liu is responsible for the global business communications and business development among producers, institutional investors and media. She also overseas global market research and manages PGI publications such as Platinum Jewellery Business Review and PGI Insight.

Prior to joining PGI, she was responsible for platinum group metal sales in Asia Pacific for the leading platinum producer Anglo American. She started working for CRU International in London as a market analyst on base metals and chemicals from 2008, and later led the consulting business for CRU China, working with global mining and commodity MNCs and financial institutions to provide strategic solutions on asset valuation, project financing and market entry.