Platinum Jewellery Sales Rise in Key Markets as Jewellers Leverage Marketing Initiatives to Capture Demand in the Jewellery Buying Season

(07 September 2022, Hong Kong) – In the latest Platinum Jewellery Business Review (PJBR) Q2 2022, Platinum Guild International (PGI) reports a continued recovery in platinum jewellery sales in India, Japan and the United States in the second quarter of 2022, despite the lingering effects of the pandemic and rising inflation. In part, the upswing […]

Forging the Future for China’s Platinum Jewellery Industry

PGI China’s Innovative Spirit Shines at China International Consumer Products Expo 2022 In July 2022, Platinum Guild International (PGI) China showcased the fruits of its innovative culture at the 2nd China International Consumer Products Expo 2022 (CICPE 2022). Whether focused on developing a brand proposition that’s in tune with young consumers, forging highly synergistic alliances, […]

Pgi Japan and Its Partners Launch New Products for Platinum Woman

Platinum Guild International K.K. (PGI Japan) announced the launch of 14 new products under its new platinum jewellery brand, Platinum Woman, as a collaboration with leading Japanese jewellery brands 4℃, Vendome Aoyama, Ginza Tanaka and Ponte Vecchio. Platinum is sweat- and water-resistant, and its white brilliance remains unchanged throughout the summer months without the worry […]

Platinum as a Value Generator in Driving Sustainable Business for Brands amid Disruptions

(17 May 2022, Hong Kong) – The high performance of platinum as a metal and the emotional connections it builds with consumers make it an optimal choice for differentiation within the fine jewellery industry. Platinum Guild International (PGI) released the annual Platinum Jewellery Business Review (PJBR), highlighting platinum’s prestigious image among jewellery retailers and their […]

PGI USA Releases Consumer-Facing ESG Study Results

March 29, 2022 (New York, New York) – As an organization representing platinum producers committed to abiding by ethical, social, and environmental standards, PGI recognizes the importance of incorporating ESG into business practices. In an effort to gain a deeper understanding of the fine jewelry consumer mindset when it comes to ESG, PGI USA commissioned […]