Exquisitely Crafted Platinum Jewellery For You & Your Loved One For Valentine’s Day  January 2024: What better way to celebrate the spirit of love than with the metal that embodies rarity, purity and preciousness – platinum? This Valentine’s Day, immerse yourself in the essence of love with a metal that’s an eternal symbol of commitment. […]

Wavemaker unveils an innovative campaign for Platinum Love Bands featuring anamorphic outdoors and a unique collaboration with JioSaavn February 2024: What better way to celebrate this Valentine’s Day than with the metal of love? Platinum Love Bands aims to elevate the celebration of Valentine’s Day, with the ultimate symbol of love – rare platinum. Perfect […]

Beloved Industry Veteran Huw Daniel to Retire, New CEO Named February 5, 2024 (New York, New York) – Platinum Guild International, the jewellery industry’s authority on the world’s most precious metal, announced today that its longtime chief executive, Huw Daniel, will retire at the end of March, after twenty one years with the organisation. Originally […]

Top Trends Included Timeless Ear Studs and Cocktail Rings Los Angeles, CA (January 15, 2024) – Platinum jewellery was prevalent at the 75th Primetime Emmy Awards, as Hollywood’s fashionable television stars adorned themselves in a spectacular array of designs set in the precious metal. Platinum, the naturally white setting that truly enhances the brilliance of […]

Statement Necklaces and Dramatic Earrings Were Popular Trends on the Red Carpet Los Angeles, CA (January 7, 2024) – The 2024 awards show season kicked off in high gear with Hollywood’s most notable celebrities opting for a stunning array of jewellery designs set in platinum at the 81st Annual Golden Globe Awards. The luxurious and […]

As awards show season quickly approaches, Platinum Guild International, the marketing association for the platinum jewellery industry, reveals their top red carpet trend predictions. Most notably, there will be a return to classic and glamorous Hollywood jewellery designs. Celebrities will wear full jewellery suites with matching earrings, necklaces and rings set in platinum. Statement collar […]

30 November 2023: Today’s young women are not confined by a singular notion of how their life should unfold. Instead, they believe in exploring their strengths, embracing their flaws, and most importantly, taking pride in who they have come to be.  Keen on crafting their own stories, their journey is defined by self-belief, defining their […]

Statement earrings set in platinum are a major trend on the most fashionable red carpets this season! Hollywood’s ultra stylish celebrities including Zoë Kravitz, Lily Collins, and Rosé are opting for eye-catching earring designs to perfectly complement their couture looks. (Credits: INSTARimages) South Sea Pearl and Diamond Earrings in Platinum from Angara ($1,800) (Credits: Cartier) Red […]

The collaborative jewellery brand with 4℃, Vendome Aoyama, Ginza Tanaka and Ponte Vecchio begins streaming a promotional video starring new brand ambassador Fuka Koshiba Platinum Guild International K.K. (Uchisaiwai-cho, Chiyoda-ku, Tokyo, Japan; CEO Hisako Hankinson), the marketing organization promoting platinum jewelry, is pleased to announce the launch of new products for Platinum Woman on November […]

Mumbai, 18th October 2023: Modern love has a different tale to tell, it’s not just about the initial rush of emotions. But about what lies beneath, it is about the dreams, and aspirations that young women have today. It is about love being able to overcome fears of a very real kind. The fear of […]