New products coming to PLATINUM WOMAN

Platinum Guild International Japan announced the launch of 25 new products under its platinum jewellery brand, Platinum Woman, which was launched as a collaboration with leading Japanese jewellery brands 4℃, Vendome Aoyama, Ginza Tanaka and Ponte Vecchio. To celebrate the 5th anniversary of Platinum Woman, an ear cuff has been added to the lineup of […]

Charting the Future with Responsible Platinum

PGI’s Platinum Jewellery Forum at CIBJO Congress Forges Path to Sustainable Development in China  (Hong Kong, 22 November 2024) Platinum Guild International (PGI) successfully hosted a China Platinum Jewellery Forum, themed “Charting the Future with Responsible Platinum”, during the World Jewellery Confederation (CIBJO) 2024 Congress this month in Shanghai. The forum brought together domestic and […]

Platinum Gains Traction Across Markets, Supported by Rising Gold Prices

Q2 2024 Platinum Jewellery Business Review Results Reinforce the Value of Platinum (26 September, Hong Kong) – Platinum jewellery remains a growing opportunity, according to the Q2 2024 Platinum Jewellery Business Review. As current high prices slashed gold jewellery demand, marketing initiatives rooted in platinum’s unique qualities have drawn new buyers to this naturally white, […]

Redefining Men’s Jewellery: Men of Platinum Introduces the MS Dhoni Signature Collection

A first in the category MS Dhoni’s signature is immortalised in rare platinum 13 September 2024: Platinum Guild International (PGI) India’s Men of Platinum has launched the MS Dhoni Signature Collection, immortalising the inspiring values of cricketing legend MS Dhoni. This exclusive collection boasts of designs that reflect not only Dhoni’s immaculate style and brilliant […]

PGI India announces the 7th edition of the Platinum Buyer-Seller Meet to spotlight innovation and category growth

Mumbai, June 14, 2024: Platinum Guild International (PGI)-India is pleased to announce the highly anticipated 7th edition of its prestigious flagship event, the Platinum Buyer-Seller Meet. The marquee event will be held on 4th and 5th of July 2024, bringing together 16 official platinum jewellery manufacturers and leading names in retail jewellery business under the PGI programme. […]

Men of Platinum’s ‘Man of Platinum of the Match’ Contest Elevates the T20 Cricket World Cup Fan Experience with Extraordinary Prizes

~With a chance to watch the T20 Cricket World Cup finale with Rituraj Gaikwad in Mumbai as well as signed merchandise from Suryakumar Yadav, PGI India’s Men of Platinum is all set to elevate this exciting cricketing season~ 7th June 2024:  PGI India’s Men of Platinum, renowned for celebrating true men of character, launched its […]

Platinum Guild International (PGI) India And Senco Gold & Diamonds Unveil The “Platinum Evara’s Nova Collection’: Celebrating Women Of Today

6th June 2024: – Platinum Guild International (PGI)- India, in collaboration with Senco Gold & Diamonds, proudly introduces the Platinum Evara Nova Collection, a tribute to the modern woman embodying joy, abundance, and empowerment.  With a legacy of over eight decades, Senco Gold & Diamonds India is known for its high-quality jewellery that blends craftsmanship, […]

PGI Showcases How It Creates Jewellery Demand That Otherwise Would Not Exist

(21 May 2024, Hong Kong) Creating an ounce of demand in platinum jewellery requires deliberate actions that can incorporate various differences along the product journey, according to the latest insights from the 2024 Platinum Jewellery Business Review by Platinum Guild International (PGI), the global marketing organisation dedicated to creating and strengthening the market for platinum […]