Game-changing Platinum Alloy To Debut At Las Vegas Jewellery Week

Exclusively distributed by Stuller, Inoveo Platinum offers the industry the benefits of platinum with the ease of white gold

May 20, 2024 (New York, New York) – Inoveo Platinum, a new platinum alloy brand established by PGI USA, will formally launch to the jewellery industry at JCK Las Vegas later this month. The alloy has the potential to change the course of the jewellery industry, offering expanded capabilities and endless possibilities in platinum jewellery design and manufacturing.

Following years of research and development, leading platinum miner Anglo American and materials designer and developer Alloyed, co-developed an alloy formulation that would answer the challenges designers and jewellers have previously voiced when working with the world’s most precious metal. The formulation was strategically created to reflect the workability of white gold, while enhancing all the core properties of platinum, including the metal’s naturally white color, durability, and wear resistance.

Inoveo Platinum will be exclusively available from Stuller in the US

“The launch of Inoveo Platinum provides the jewellery industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” shared Jenny Luker, PGI USA’s President. “We believe this is a tipping point for the use of platinum in jewellery manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”

Users of the new alloy can expect to experience benefits including up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40% harder than standard platinum alloys.

In addition, Inoveo Platinum offers casters a smoother, more consistent fill due to its lower melting temperature and high fluidity. It also allows for faster polishing and setting times, leading to a lower rejection rate compared to standard platinum alloys.

Benny Oeyen, Executive Head of Market Development at Anglo American said, “We are proud to have shaped the formulation behind Inoveo Platinum, as co-developers with Alloyed. This formulation was developed with the goal of elevating the manufacturing experience for platinum jewellery makers and we are excited to witness the debut of this alloy to the jewellery industry at JCK Las Vegas.”

Inoveo Platinum will be exclusively available to manufacturers, designers, and jewellers from Stuller, beginning this summer.

“Stuller is excited to bring this new platinum alloy to market,” shared Belit Myers, Chief Operating Officer of Stuller Inc. “Inoveo Platinum will transform platinum jewellery manufacturing and we are proud to be on the forefront of this innovation in the industry.”

Inoveo Platinum will be featured at Stuller’s JCK exhibit space (Booth #13089) and will have technical experts on hand to answer questions and assist attendees with exploring the possibilities the new alloy provides.

About Inoveo Platinum:

Brighter, stronger, more versatile and wear resistant. Inoveo Platinum unlocks a new world of design opportunities. Expanded capabilities and unlimited potential for new product collections are within reach. An industry first and the beginning of a precious metal revolution. Learn more about the advanced technology behind Inoveo Platinum and explore the possibilities. Platinum, at its very best.

For more information, visit the Stuller booth 13089 at JCK Las Vegas or