(7 July 2021, Hong Kong) – Leveraging platinum’s equity as a symbol of love, meaning and authenticity, Platinum Guild International (PGI) employs a consumer-centric approach to strategically brand fine jewellery collections. As highlighted by PGI Insight released in July 2021, strong and meaningful branded collections with innovative design are more appealing to address consumers’ needs […]
11
Jun
Jun
Credit: Chow Tai Fook’s G&W collection (China) (11 June 2021, Hong Kong) – Despite ongoing challenges escalated by the pandemic, platinum jewellery retailers and manufacturers report a sustained recovery across three of four key markets in the latest Platinum Jewellery Business Review (PJBR) Q1 2021 report by Platinum Guild International (PGI). The strong momentum is also […]
18
May
May
From left to right: Pt Moment (China), Platinum Evara (India), Platinum Woman (Japan), Le Vian Chocolate Diamonds® branded jewellery (USA) (17 May 2021, Hong Kong) – Platinum is one of the first jewellery categories to reverse the downward trend caused by COVID-19, despite being a highly discretionary purchase with a relatively small market share. […]
04
May
May
Platinum Guild International releases results of multi-year research study May 1, 2021 (Hong Kong) – Platinum Guild International (PGI) has released the findings of a formal independent study which proves the long-supported anecdotal evidence of platinum’s superiority in wear resistance and gem setting security versus that of gold jewellery. The most recent phase of research […]
(April 2021, Hong Kong) – Following a challenging year for luxury marketers in 2020, the latest consumer survey commissioned by Platinum Guild International (PGI) during the first quarter of 2021 predicts there will be positive sentiment for the jewellery industry, with a strong indication of robust demand for precious jewellery in three of platinum’s major […]
08
Mar
Mar
(8 March 2021) Mumbai, India – To say that 2020 forced a lot of introspection and brought about much disruption would be an understatement. It left every facet of our lives open to change. Those in leadership included. There has been a resounding call to re-evaluate what makes for a good leader. It has meant a shift […]
From left to right: Pt Moment 2020 collection (China), Le Vian (USA), Platinum Days of Love 2020 collection (India) (2 March 2021) Hong Kong – This week, Platinum Guild International’s Platinum Jewellery Business Review (PJBR) Q4 2020 reports platinum has been instrumental in leading the overall jewellery industry recovery in 2020 across key markets – China, India, […]
(February 2021) Shanghai, China – The young generation of adult Chinese born after 1995 are subtly changing trends. The post-95s’ attitude towards love significantly differs from previous generations. They are steadfast in their pursuance of love, even in the context of China’s declining marriage rate, they refuse to compromise on their vision and appreciation for […]
(February 12, 2021) Mumbai, India – 2020 saw the world grappling with a host of difficulties and challenges– no less for couples. But in this face of uncertainty, the solace and stability that relationships offered became more valuable than ever before as couples turned to their partners for comfort and strength. Now, entering into 2021 with […]
(December 8, 2020) New York – In a recent study conducted by Platinum Guild International USA, fine jewellery consumers were asked who they purchased for in the past two years. Their response should be a lightbulb moment for the jewellery industry: 50% of respondents admitted buying something for themselves. Of those who purchased a piece […]