20 May, 2020 From Asia to the Americas, Platinum Guild International’s 2020 Platinum Jewellery Business Review highlights how business drivers in 2019 will accelerate and lead to recovery in 2020 Credit (from left to right):“Hello Me, Platinum” (Japan), “ Platinum Born” (USA), “Men of Platinum” (India) and “Platinum Moment” (China) (May 20, 2020, Hong […]
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May
May
(May 11, 2020) New York – Kevin Reilly, PGI USA’s Vice President, consistently logs more than 100,000 air miles each year, as he criss-crosses the country conducting sales training. 2020, however, will be a drastically different story. This year, due to the global pandemic, the organization has rewritten the platinum training playbook and is now […]
14 February, 2020 Mumbai (February 2020) – Love deserves an expression. But do phrases like “falling for you”, “blinded by love”, “head over heels” “madly in love” hold true today? Are they relevant? Is that what we want love to feel like in a modern world that aspires for equality, empowerment and respect for individuality? […]
13 February, 2020 Platinum Guild International’s latest insight report examines the world’s fastest growing platinum jewellery market Hong Kong (13 February, 2020) – While traditionally a market for gold jewellery, India has developed a strong appetite for platinum over the past decade. Introduced to this country in the early 21st century by Platinum Guild International […]
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Feb
Feb
February, 2020 Platinum Guild International will launched “Platinum Styling 101: Perfect Pieces for Perfect Styling” on its official website in Japan on Thursday, January 30, 2020. The new content introduces viewers how to choose platinum jewellery that stylishly enhances daily styling, as well as styling techniques. Misaki Ito, who coordinates jewellery and creates fashion styling […]
January, 2020 (January 2020) Hong Kong – The world’s leading jeweller Chow Tai Fook, in collaboration with Platinum Guild International (PGI) and Disney, launched the ‘Frozen II’ new platinum collection in Chengdu, Sichuan Province. The new collection features snowflakes as the key design element, a perfect symbol to represent the pure white shine of platinum. […]
December 2019 Mumbai – Conceptualised and developed by Dentsu Webchutney, the latest digital film launched by Platinum Days of Love (PDOL) supports an empowering new narrative from Platinum Days of Love, a narrative that is based on being “GreaterTogether”. It is the thought that holds together all facets of the new season’s collection of Platinum Love […]
December 2019 Mumbai – Beyond her choice of couture, and wedding planning, the bride of today has come a long way in defining and knowing what she expects from her marriage. Armed with an education, a career and the empowering independence it brings, her choices and decisions are her own. She values traditions, rituals and […]
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Dec
5 December, 2019 (5 December, 2019) Tokyo – Platinum Guild International launched “Your Lucky Jewellery for 2020,” the third iteration in a popular fortune-telling series on its Japanese website. The fortune-telling on this website is by Eve Lourdes Haruka, a fortune advisor whose positive advice has been attracting a large group of female followers through […]
31 October, 2019 (31 October, 2019) Tokyo – Platinum Guild International (PGI) Japan releases a new original story, “Message From Platinum” at its website on 31 October, 2019. The story is by G2, the director and playwright currently involved in the kabuki adaptation of Hayao Miyazaki’s Nausicaä of the Valley of the Wind as director. “Message From […]