(Sep 2021) Qingdao – To embolden young Chinese to be true to themselves and to further develop Qingdao’s platinum jewellery market, Platinum Guild International (PGI) launched the ‘Embolden by Platinum’ Reboot Roadshow 2021 Pt Art Space and the platinum month in eight Liqun shopping malls in Qingdao. This dazzling roadshow and a cross-border creative encounter […]
(7 July 2021, Hong Kong) – Leveraging platinum’s equity as a symbol of love, meaning and authenticity, Platinum Guild International (PGI) employs a consumer-centric approach to strategically brand fine jewellery collections. As highlighted by PGI Insight released in July 2021, strong and meaningful branded collections with innovative design are more appealing to address consumers’ needs […]
11
Jun
Jun
Credit: Chow Tai Fook’s G&W collection (China) (11 June 2021, Hong Kong) – Despite ongoing challenges escalated by the pandemic, platinum jewellery retailers and manufacturers report a sustained recovery across three of four key markets in the latest Platinum Jewellery Business Review (PJBR) Q1 2021 report by Platinum Guild International (PGI). The strong momentum is also […]
(May 2021, China) To celebrate platinum’s role in artistic inspiration, and further develop Jiangsu’s platinum jewellery market, Platinum Guild International (PGI) initiated “Embolden by Platinum” Reboot Roadshow 2021 Pt Art Space at Nanjing’s Central Emporium Mall and Huai’an’s Central Xinya International Plaza, both operated by Nanjing Central Emporium Group. A cross-border creative encounter between art and […]
18
May
May
From left to right: Pt Moment (China), Platinum Evara (India), Platinum Woman (Japan), Le Vian Chocolate Diamonds® branded jewellery (USA) (17 May 2021, Hong Kong) – Platinum is one of the first jewellery categories to reverse the downward trend caused by COVID-19, despite being a highly discretionary purchase with a relatively small market share. […]
Platinum Jewellery Business Review 2021 For high-quality video, please watch here. The Platinum Jewellery Business Review is an annual update by Platinum Guild International, analysing retail sales of platinum jewellery, trade performance and consumer sentiment in Platinum Guild International’s four key international platinum jewellery markets of China, India, Japan and the United States. For […]
04
May
May
Platinum Guild International releases results of multi-year research study May 1, 2021 (Hong Kong) – Platinum Guild International (PGI) has released the findings of a formal independent study which proves the long-supported anecdotal evidence of platinum’s superiority in wear resistance and gem setting security versus that of gold jewellery. The most recent phase of research […]
(April 2021, Hong Kong) – Following a challenging year for luxury marketers in 2020, the latest consumer survey commissioned by Platinum Guild International (PGI) during the first quarter of 2021 predicts there will be positive sentiment for the jewellery industry, with a strong indication of robust demand for precious jewellery in three of platinum’s major […]
18
Apr
Apr
(March 9, 2021) New York – In an effort to fulfill their mission to develop demand for and build an enduring commitment to platinum in jewellery, Platinum Guild International USA is announcing the creation of an incomparable grant program open to the jewellery industry in the United States. The new program is designed to turbo-charge […]
08
Mar
Mar
(8 March 2021) Mumbai, India – To say that 2020 forced a lot of introspection and brought about much disruption would be an understatement. It left every facet of our lives open to change. Those in leadership included. There has been a resounding call to re-evaluate what makes for a good leader. It has meant a shift […]