PGI Sees Positive Signs of Recovery in China’s Platinum Jewellery Industry

  Credit: “Platinum Moments” collection (China) (12 June 2020, Hong Kong) – The latest Platinum Jewellery Business Review (PJBR) indicates positive momentum for the platinum jewellery industry later this year, with China leading the recovery in the second quarter. Despite jewellery demand beginning to falter in the first quarter of 2020 due to the impact […]

PGI USA Launches ‘Beyond The Bench’ Educational Series

June 12, 2020 (New York, New York) – While consumer preference to purchase from brands with transparent and responsible practices across all industries increases, Platinum Guild International USA is taking the step to provide jewellery manufacturers and retailers with the knowledge and insight to meet this demand. Launching this month is the organization’s latest e-blast series, […]

Tectonic Shifts: COVID-19 Will Accelerate Changes in Jewellery Industry

20 May, 2020 From Asia to the Americas, Platinum Guild International’s 2020 Platinum Jewellery Business Review highlights how business drivers in 2019 will accelerate and lead to recovery in 2020   Credit (from left to right):“Hello Me, Platinum” (Japan), “ Platinum Born” (USA), “Men of Platinum” (India) and “Platinum Moment” (China) (May 20, 2020, Hong […]

Platinum Jewellery Business Review 2020 (Web Presentation)

Platinum Jewellery Business Review 2020 Web Presentation   The Platinum Jewellery Business Review is an annual update by Platinum Guild International, analysing retail sales of platinum jewellery, trade performance and consumer sentiment in Platinum Guild International’s four key international platinum jewellery markets of China, India, Japan and the United States. Market Videos

PGI USA to Offer Facilitated Sale Training to All Retailers During COVID-19 Crisis

(May 11, 2020) New York – Kevin Reilly, PGI USA’s Vice President, consistently logs more than 100,000 air miles each year, as he criss-crosses the country conducting sales training. 2020, however, will be a drastically different story. This year, due to the global pandemic, the organization has rewritten the platinum training playbook and is now […]

Platinum Days of Love Brings New Meaning of Love this Valentine’s Day

14 February, 2020 Mumbai (February 2020) – Love deserves an expression. But do phrases like “falling for you”, “blinded by love”, “head over heels” “madly in love” hold true today? Are they relevant? Is that what we want love to feel like in a modern world that aspires for equality, empowerment and respect for individuality?  […]

Young and Affluent Indians Embrace Platinum as a Symbol of Modern Love and Self-expression

13 February, 2020 Platinum Guild International’s latest insight report examines the world’s fastest growing platinum jewellery market Hong Kong (13 February, 2020) – While traditionally a market for gold jewellery, India has developed a strong appetite for platinum over the past decade. Introduced to this country in the early 21st century by Platinum Guild International […]

“Platinum Styling 101: Perfect Pieces for Perfect Styling” Launches on PGI Japan Website

February, 2020 Platinum Guild International will launched “Platinum Styling 101: Perfect Pieces for Perfect Styling” on its official website in Japan on Thursday, January 30, 2020. The new content introduces viewers how to choose platinum jewellery that stylishly enhances daily styling, as well as styling techniques. Misaki Ito, who coordinates jewellery and creates fashion styling […]

Chow Tai Fook Launches ‘Frozen II’ New Platinum Collection with Platinum Guild International

January, 2020 (January 2020) Hong Kong – The world’s leading jeweller Chow Tai Fook, in collaboration with Platinum Guild International (PGI) and Disney, launched the ‘Frozen II’ new platinum collection in Chengdu, Sichuan Province. The new collection features snowflakes as the key design element, a perfect symbol to represent the pure white shine of platinum. […]

#MyFirstEvara – Platinum Evara’s Campaign Marks the Rare Firsts of The Bride of Today with Its New Collection

December 2019 Mumbai – Beyond her choice of couture, and wedding planning, the bride of today has come a long way in defining and knowing what she expects from her marriage. Armed with an education, a career and the empowering independence it brings, her choices and decisions are her own. She values traditions, rituals and […]