Two themes identified should be considered when developing future consumer-facing campaigns (December 2, 2020) New York– In a recent study orchestrated by 360 Market Reach on behalf of Platinum Guild International USA, researchers posed an open-ended question to a pool of 1,000 fine jewellery buyers: what is ‘modern love’? The responses they received were […]
(November 17, 2020) New York – Pratt Institute’s Jewelry Design students have been invited to submit designs for the 2020 Platinum DNA Awards, a new jewelry design competition presented in partnership with Platinum Guild International USA. The program, which is an opportunity for the renowned Institute to introduce their students to the unique characteristics of […]
(October 21, 2020) New York – In September 2020, Platinum Guild International USA commissioned 360 Market Reach to conduct a jewelry buying study. Within the study, researchers specifically looked at the future intent of consumers for the upcoming holiday shopping season and the effects of the COVID-19 pandemic. The focus group was comprised of 1,000 […]
(7 October, 2020) India – The COVID-19 situation has caused unprecedented challenges in India as well as globally and has left many reeling from its impact. It has been particularly harsh on certain marginalized sections of the community such as the migrant workers. Taking a step towards helping the migrant workers, Platinum Guild International (PGI) India […]
(14 September, 2020) New York – Love Stories TV Inc., the leading video platform for wedding planning and inspiration, has launched bridalfashionmonth.com, a virtual hub to showcase this season’s bridal collections. As the health crisis has caused bridal fashion designers to cancel their regular runway shows and presentations, Love Stories TV is providing a solution that […]
PGI Platinum Moment 2020 Collection (China) (2 September, 2020) Hong Kong – Despite a challenging start to the year, Platinum Guild International (PGI) reports positive signs of recovery in platinum jewellery markets in Q2. The pandemic accelerated the need for change across an industry that has been slow to evolve, however current metal prices continue […]
(5 August, 2020) Hong Kong – Today, Platinum Guild International (PGI) publishes the latest Insight report on jewellery consumer sentiment and behaviour for the four key platinum jewellery markets – the US, Japan, China and India. The Jewellery Consumer Sentiment and Behaviour During and Post the COVID-19 Crisis report reveals key areas of opportunity for retailers […]
(14 July, 2020) Hong Kong – With manufacturers reporting greater demand volumes and retailers confirming a steady increase in business in April and May, the China jewellery industry finds itself in the midst of a V-shaped recovery in the second quarter of 2020. A confluence of factors has led to platinum becoming a strategic category […]
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Credit: “Platinum Moments” collection (China) (12 June 2020, Hong Kong) – The latest Platinum Jewellery Business Review (PJBR) indicates positive momentum for the platinum jewellery industry later this year, with China leading the recovery in the second quarter. Despite jewellery demand beginning to falter in the first quarter of 2020 due to the impact […]
June 12, 2020 (New York, New York) – While consumer preference to purchase from brands with transparent and responsible practices across all industries increases, Platinum Guild International USA is taking the step to provide jewellery manufacturers and retailers with the knowledge and insight to meet this demand. Launching this month is the organization’s latest e-blast series, […]