Category: About Platinum

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How does platinum contribute to a greener planet and good health

How does platinum contribute to a greener planet and good health? The majority of demand for platinum comes from applications that enhance the environment and human well-being. For Example: Automotive: The largest demand source for platinum comes from applications in the automotive industry, namely autocatalysts that help reduce emissions from gasoline and diesel vehicles. Platinum is […]

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What does sustainability mean to platinum producers

Corporate  Social Responsibility (CSR)  is a broad-based movement that encourages companies to take responsibly for the impact of their activities on employees, local communities, and the environment. The platinum producers funding Platinum Guild International are committed to CSR and agree to follow the letter and spirit of the law, abide by international ethical, social, and environmental standards […]

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How are the platinum producers held accountable for sustainability

There are many international measures and standards that expert ethical, social, and environmental auditors use to determine if the platinum producers are meeting their sustainability commitments. Each platinum producer is independently audited against a variety of these measures and standards. See the platinum producers names and icons at the end of this section for more detail. […]

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The platinum producers

Want to dig deeper, and learn more about the extensive commitments of the platinum producers to sustainability? ANGLO AMERICAN PLATINUM LIMITED Anglo American Platinum is a member of the Anglo American Group, guided by the purpose and values of its parent, while also remaining mindful of its unique focus on platinum. Anglo American Platinum Primary […]

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Eternal

Eternal It takes a lot to say “forever,’ but when you’re selecting bridal jewellery—or any jewellery, for that matter—it’s important to know that platinum is truly eternal. This noble metal, one of the strongest, natural materials on the planet, is also one of the longest lasting. Jewellery made from platinum will not thin like gold […]

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Rare

Rare Platinum is 30 times more rare than gold. If all the platinum ever mined were melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. Gold, however, would fill three pools. Think about that when you compare platinum with other precious metals, especially if you’re in the market for an […]

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Pure

Pure When you select platinum jewellery, you’re buying a product that consists of a metal that’s almost entirely pure – 90-95%. Mined from deep within the Earth and transformed for jewellery use with a minimum of other ingredients, platinum’s lustre, strength and durability are legendary. But its purity—used in the finest jewellery at a ratio […]

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