From left to right: Pt Moment 2020 collection (China), Le Vian (USA), Platinum Days of Love 2020 collection (India) (2 March 2021) Hong Kong – This week, Platinum Guild International’s Platinum Jewellery Business Review (PJBR) Q4 2020 reports platinum has been instrumental in leading the overall jewellery industry recovery in 2020 across key markets – China, India, […]
(February 2021) Shanghai, China – The young generation of adult Chinese born after 1995 are subtly changing trends. The post-95s’ attitude towards love significantly differs from previous generations. They are steadfast in their pursuance of love, even in the context of China’s declining marriage rate, they refuse to compromise on their vision and appreciation for […]
(February 12, 2021) Mumbai, India – 2020 saw the world grappling with a host of difficulties and challenges– no less for couples. But in this face of uncertainty, the solace and stability that relationships offered became more valuable than ever before as couples turned to their partners for comfort and strength. Now, entering into 2021 with […]
(December 8, 2020) New York – In a recent study conducted by Platinum Guild International USA, fine jewellery consumers were asked who they purchased for in the past two years. Their response should be a lightbulb moment for the jewellery industry: 50% of respondents admitted buying something for themselves. Of those who purchased a piece […]
(January 27, 2021) New York – It was all about earrings as the winners of the inaugural Platinum DNA awards were announced to a virtual audience of notable industry members. The first, second and third place awards all went to female students of Pratt Institute’s Jewelry Design program, which partnered with Platinum Guild International (PGI) […]
(December 2020) China – Platinum Guild International (PGI) China hosted the 2020 China Platinum Jewellery Forum on 2-5 December 2020, in Shenzhen, the jewellery manufacturing hub in China. The four-day event including a business forum, a platinum jewellery buyers and sellers trade exhibition and a technical forum, brought together a constellation of industry experts, leading […]
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(November 2020) China – Platinum Guild International (PGI China) launched a roadshow in Wuhan, China, in late November 2020, to showcase the rarity and beauty of platinum jewellery and its symbolic connection to the enduring strength of love and unshakable faith. The “Live Your Authentic Decision, With Platinum Inside” event showcases exquisite platinum jewellery during […]
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Two themes identified should be considered when developing future consumer-facing campaigns (December 2, 2020) New York– In a recent study orchestrated by 360 Market Reach on behalf of Platinum Guild International USA, researchers posed an open-ended question to a pool of 1,000 fine jewellery buyers: what is ‘modern love’? The responses they received were […]
(November 17, 2020) New York – Pratt Institute’s Jewelry Design students have been invited to submit designs for the 2020 Platinum DNA Awards, a new jewelry design competition presented in partnership with Platinum Guild International USA. The program, which is an opportunity for the renowned Institute to introduce their students to the unique characteristics of […]
(October 21, 2020) New York – In September 2020, Platinum Guild International USA commissioned 360 Market Reach to conduct a jewelry buying study. Within the study, researchers specifically looked at the future intent of consumers for the upcoming holiday shopping season and the effects of the COVID-19 pandemic. The focus group was comprised of 1,000 […]