2018 Platinum Crowns – “the 5th C” of Diamond Jewellery PGI USA recognised the opportunity to connect platinum closer to the diamond by making Platinum Crowns (“the 5th C“) a key business programme for manufacturers and retailers. By partnering with the industry at large, PGI USA has the opportunity to make Platinum Crowns the standard […]
2019 Hollywood’s A-list celebrities are leading trend setters across the world. PGI USA works with brand partners, stylists and public relations experts to facilitate platinum jewellery opportunities on the red carpet and to promote organic placements to increase awareness of and aspiration for platinum jewellery. The US market captures platinum jewellery’s success and provides curated […]
23-24 June, 2018 Tokyo (24 June, 2018) – PGI Japan participates in a Bridal promotion event “Tokyo Wedding Showcase” , attended by approximately 40,000 visitors over 2 days. “Platinum Secrets Sticker” is distributed to explains the platinum attributes and values. For more information, please contact jpinfo@pgiglobal.com.
2018 PGI Japan created a video commercial for today’s young women.
Platinum Days of Love is a flagship programme of PGI India. PGI India conducts marketing campaigns to highlight Platinum Love Bands, led by an ‘always on’ social media & digital search presence. Webisodes for Platinum Love Bands engage young consumers and are rewarded with substantial media coverage. Programme Highlights -Engaging audiences via a ‘find your […]
PGI India collaborates with Anglo American to provide a better platform for the PlatAfrica winning designers to experience designing for the Indian market. Programme Highlights -Designers participate in the new range development for brand Platinum Evara; -Designers interact with key platinum manufacturers in India; -Designers interact with press media to promote their winning designs to […]
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6 August 2018 The Standard (Hong Kong) interviews Platinum Guild International’s CSO Tim Schlick on why young consumers have a strong preference for platinum jewellery to express love. Full article: http://www.thestandard.com.hk/section-news.php?id=198712&sid=
PGI Japan co-developed and launched the first platinum modern Buddhist objet collection ‘DEN’, with retail partner Tanaka Kikinzoku Jewelry, consisting of four items. At average weight of 3 oz, sales of each item is equivalent to over 20 pieces of platinum rings. (credit: Tanaka Kikinzoku Jewelry) For more information please visit: https://www.ginzatanaka.co.jp/craft/DEN/
PGI Japan works with national and regional retailers to support their in-store platinum jewellery sales. 2018 annual seminar named ‘Basic Seminar’ is organised by PGI Japan, with three open sessions in Tokyo and Osaka. For more information, please visit here.
Launched in 2018 through a collaboration between PGI USA and PGI Japan, Platinum Born is a fashion jewellery brand offering necklaces, earrings and bracelets that appeal to the modern, self-purchasing female customer. Platinum Born’s jewellery features luminous sparkle, versatile style and is offered exclusively in platinum – a metal as strong and rare as she. […]