Platinum Eye

Platinum Eye, a TV programme airing on FYI TV this spring covers the luxury world of fashion, travel, culture and the arts at the highest level with host, and well known Executive Fashion and Beauty Editor of Harper’s Bazaar, Avril Graham. PGI partners with Platinum Eye and leading jewellers to showcase the rare beauty and […]

Platinum Education

2019 PGI USA’s online training center is designed to provide the trade with an easy and convenient way to learn more about platinum and its unique qualities and characteristics. In addition to the latest online video education courses, offers downloadable resources to help retailers boost content on their digital platforms to ensure their customers […]

Platinum Crowns – “the 5th C” of Diamond Jewellery

2018 Platinum Crowns – “the 5th C” of Diamond Jewellery PGI USA recognised the opportunity to connect platinum closer to the diamond by making Platinum Crowns (“the 5th C“) a key business programme for manufacturers and retailers. By partnering with the industry at large, PGI USA has the opportunity to make Platinum Crowns the standard […]

Celebrity Influence & Endorsement

2019 Hollywood’s A-list celebrities are leading trend setters across the world. PGI USA works with brand partners, stylists and public relations experts to facilitate platinum jewellery opportunities on the red carpet and to promote organic placements to increase awareness of and aspiration for platinum jewellery. The US market captures platinum jewellery’s success and provides curated […]