6 June 2018 2017 PGI China Celebrity Campaign won the Golden Award of “ China Weibo Content Marketing Award”. Organized by <V Marketing China> magazine and held in June every year, China Content Marketing Grand Ceremony is the first marketing awards that focused on the content trends and it is one of the most influential Advertising awards […]
15 February, 2018 Shanghai (15 February, 2018) – Yang Yang, Ambassador of PGI China appeared on the stage of CCTV Spring Festival Gala wearing an adorable platinum French bulldog brooch and sang a song “My Spring Festival Gala, My Chinese New Year”. That night, Yang Yang chose a blue velvet suit matched with a red […]
20 May, 2018 (Photo credit: STARBOX) For more information, please visit Platinum Guild International China’s sites: www.preciousplatinum.com.cn Or follow PGI China Wechat Account:国际铂金协会
Platinum Evara is a flagship programme of PGI lndia. PGI India launched integrated marketing campaign, starting in February and significant increased of awareness and retail sales for Platinum Evara during the wedding season. For more information, please visit here
2019 PGI China works with celebrities to increase awareness and aspiration for platinum jewellery. Highlights PGI Together with China Ambassador Yang Yang to Launch 2018 Brand Thematic Advertising Film – “Moment of Eternity Collection” PGI Launches the YOUNG Platinum Jewellery Collection Limited Edition with Chinese Platinum Ambassador and Actor Yang Yang Chinese TV Presenter Shen […]
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14 February, 2019 PGI China launched a brand-new Valentine’s Day promotional video series with the theme “The Moment I Knew You Were the One” in January 2019. Three short clips, set against different backgrounds, tell the romantic tales of three loving couples, with platinum standing testament to their devotion. PGI China is also releasing fourteen love […]
Historically, platinum is associated with the best jewellery houses and designers this is due to its strength, never-fading white colour and long-lasting value, platinum is preferred for bridal jewellery setting in many markets, and a platinum crown is the securest way to hold a diamond or gemstone.PGI’s consumer marketing and educational programmes develop awareness and […]
PGI China works with shopping malls to boost platinum jeweller retail sales in lower-tier cities. Programme Highlights 2018/2019 Theme: Salute to Platinum Love ‐Platinum wedding ring as the hero product for communication and product offering in the counter; ‐Offering more product types (solitaire ring, necklace, bracelet, earring) to meet consumer needs.
Celebrity Wearing Platinum Jewellery
Jennifer Lopez Wears Platinum Jewellery in New Music Video “El Anillo”
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20 May, 2018 Jennifer Lopez selected platinum jewellery from Tiffany & Co. in her latest music video “El Anillo”, which is Spanish for “The Ring”. The focal point of the video is an Emerald Cut, Internally Flawless 15-carat Tiffany diamond engagement ring, set in platinum. Jennifer is also seen wearing two bracelets with diamonds from the […]
23 April, 2018 Brie Larson selected platinum jewellery from Tiffany & Co. for the premiere of Avengers: Infinity War on April 23rd in Los Angeles: Tiffany Jazz® four-square drop earrings with white diamonds, set in platinum Tiffany Cobblestone band ring with diamonds, set in platinum Tiffany Jazz® three-row diamond ring with diamonds, set in platinum Tiffany […]