Commercial Partner Programme

2018 PGI China collaborates with jewellery retailers as Commercial Partners to promote their platinum jewellery offering and sales,  with standard solutions for each retailer. Commercial Partner Programme offers assistance and guidance on platinum jewellery design, marketing, distribution and sales training. For more information, please contact chinainfo@pgiglobal.com  

PGI China Receives 2018 China Content Marketing Award

6 June 2018 2017 PGI China Celebrity Campaign won the Golden Award of “ China Weibo Content Marketing Award”. Organized by <V Marketing China> magazine and held in June every year, China Content Marketing Grand Ceremony is the first marketing awards that focused on the content trends and it is one of the most influential Advertising awards […]

Valentine’s Day Campaign

14 February, 2019 PGI China launched a brand-new Valentine’s Day promotional video series with the theme “The Moment I Knew You Were the One” in January 2019. Three short clips, set against different backgrounds, tell the romantic tales of three loving couples, with platinum standing testament to their devotion. PGI China is also releasing fourteen love […]

Third Party Marketing

January, 2018 PGI USA educates and inspires the pre-engaged audience through its digital marketing channels. The platinum message is communicated through original content on PGI USA’s consumer website www.platinumjewelry.com and its social media channels (Facebook, Instagram and Pinterest). In addition to original content, the market collaborates with third party media publications, influencers and content contributors […]

Brie Larson Wears Platinum Jewellery to the Premiere of “Avengers: Infinity War”

23 April, 2018 Brie Larson selected platinum jewellery from Tiffany & Co. for the premiere of Avengers: Infinity War on April 23rd in Los Angeles: Tiffany Jazz® four-square drop earrings with white diamonds, set in platinum Tiffany Cobblestone band ring with diamonds, set in platinum Tiffany Jazz® three-row diamond ring with diamonds, set in platinum Tiffany […]

Platinum Jewellery at the 24th Annual Screen Actors Guild Awards

21 January, 2018 Los Angeles, CA (January 21, 2018) – An extensive amount of notable actors and actresses sparkled in platinum jewelry at tonight’s “24th Annual Screen Actors Guild Awards.” Celebrity wardrobe stylist Nicole Chavez who styled first-ever host Kristen Bell for this momentous occasion in 4 outfit and jewelry looks for the show, noted […]