Third Party Marketing

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Third Party Marketing

January, 2018

Third Party Marketing

PGI USA educates and inspires the pre-engaged audience through its digital marketing channels.

The platinum message is communicated through original content on PGI USA’s consumer website and its social media channels (Facebook, Instagram and Pinterest).

In addition to original content, the market collaborates with third party media publications, influencers and content contributors to authenticate the platinum voice and expand PGI’s reach through these external audience bases.

Partnerships are primarily formed with bridal focused organisations, but PGI USA also works with fashion-oriented influencers to show platinum jewellery beyond the bridal segment.

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