A Look at Queen Elizabeth II’s Iconic Platinum Jewellery Collection

Queen Elizabeth II is known for her spectacular and meaningful jewellery collection. Many of these iconic pieces are set in platinum. This noble metal, one of the strongest, natural materials on the planet, also has superior longevity. Since the designs are set in platinum they will endure for generations to come. Platinum Guild International, the […]

Gentle and own power 2020 “Platinum MomentTM Series” Themed exhibition and product launch conference opened dazzlingly

(22 August, 2020) China – the “Platinum Moment” theme exhibition and product launch conference organised by the Platinum Guild International (PGI®) opened in the Atrium of Melody City, Handan. Many industry celebrities, fashionistas, industry professionals, and media from all walks of life came to the scene to focus on this event and jointly witness the release […]

Celebrities are Loving This Timeless Platinum Engagement Ring Style

As an increasing number of couples are getting engaged during this unprecedented time, Platinum Guild International highlights the emerald-cut diamond set in platinum as a continuously popular ring choice among celebrities. From Beyoncé and Anne Hathaway to Jennifer Lawrence and Jennifer Lopez, celebrities are choosing to celebrate their commitment with this timeless and elegant style. […]

Consumer sentiment study on jewellery in the age of coexistence with COVID-19 and post-crisis times

The COVID-19 has shaken the world but also triggered self-reflection and a newfound appreciation for partners (August, 2020) Tokyo –The research on the impact of COVID-19 to jewellery buyers in the four main markets of Japan, China, India and the United States carried out by Platinum Guild International has revealed that amidst the great impact […]

Platinum Jewellery Inspiration: From the Red Carpet to Reality

Celebrities are known for wearing glamorous jewellery on red carpets around the world. Since large social gatherings have temporarily halted, Platinum Guild International, the marketing association for platinum jewellery, is highlighting 3 celebrities whose platinum jewellery on the red carpet inspires similar styles for daily wear. And, since these classic designs are set in durable […]

State of the Market: Mining Q1-2020

PGI Corporate Marketing Director Zhenzhen Liu comments on Chinese jewellery sector restructure. (June 5, 2020, Hong Kong) – Analysts expect a year-over-year decline in China’s jewellery sector for 2020 as a slowing Chinese economy outweighs households’ disposable income.Compared with the automotive segment, the jewelry sector’s demand for platinum, primarily created through marketing, accounts for a […]

How are the platinum producers held accountable for sustainability

There are many international measures and standards that expert ethical, social, and environmental auditors use to determine if the platinum producers are meeting their sustainability commitments. Each platinum producer is independently audited against a variety of these measures and standards. See the platinum producers names and icons at the end of this section for more detail. […]