Platinum Is Leading in Jewellery Purchases on Love-Based Occassions

14 February, 2019 Valentine’s Day has been an important love-gifting holiday. In a jewellery market that experiences consumer attitude changes and cultural shifts, platinum has a strong link with love and meaning, and consumers buy platinum jewellery – for their partners and for themselves, on such love-based occasions. China now sees comparably high rates for […]

PGI Releases the Platinum Jewelley Business Review for Q4 2018

6 March, 2019 The Platinum Jewellery Business Review (PJBR) update for Q4 2018, released on 6th March 2019, includes a jewellery category update for the key platinum jewellery markets: China, India, Japan and the US, as well as top-line insights from each market on category and consumer trends. It also provides a business update on […]

Affluent Asian Consumers Find More Meaning with Platinum

3 February, 2019 Hong Kong (3 February, 2019) – In a jewellery market that experiences consumer attitude changes and cultural shifts across regions, platinum continues to hold a strong footing in the field of love and romance-based purchases in Asia. “Valentine’s Day has been an important love-gifting holiday. We expect this year to not be […]

Platinum Jewellery Takes Centre Stage at the 76th Golden Globe Awards

6 January, 2019 Los Angeles, CA (January 6, 2019) – Platinum jewellery, the setting that truly enhances the brilliance of diamonds and coloured gemstones, provided the perfect finishing touch to a sea of colourful gowns on the world’s most glamorous celebrities at the “76th Golden Globe Awards”. Drop earrings with white diamonds, emeralds, and rubies […]

Stars Celebrate in Platinum Jewellery at the 25th Annual Screen Actors Guild Awards

27 January, 2019 Los Angeles, CA (January 27, 2019) – Classic Hollywood glamour was prevalent at the “25th Annual Screen Actors Guild Awards” tonight, as celebrities walked the red carpet in perfectly tailored couture gowns complemented by striking jewellery set in platinum. From Art Deco earrings to statement cuff bracelets, Hollywood’s most notable stars wore […]

PGI China Launched Valentine’s Day Campaign with Recommended Platinum Collections

20 February, 2019 Shanghai (February 2019) – PGI China launches a brand-new Valentine’s Day promotional video series with the theme “The Moment I Knew You Were the One”. Three short clips, set against different backgrounds, tell the romantic tales of three loving couples, with platinum standing testament to their devotion. PGI China is also releasing fourteen love […]

PGI India Celebrates Couples Who Strive to be #EqualsInLove with Platinum Love Bands

20 February, 2019 Mumbai (February 2019) – For a long time, the prevailing rules of a relationship have revolved around norms dictated by society especially when it comes to gender roles. Today, the paradigm of love is being redefined. Modern couples are choosing roles that fit their unique relationship – each bringing their individual strength to […]

Lupita Nyong’o Wears Platinum Jewellery to the WSJ Magazine 2018 Innovator Awards

13 November 2018 New York (7 November, 2018) – Lupita Nyong’o wore PLATINUM jewellery from Harry Winston to the “WSJ. Magazine 2018 Innovator Awards” in New York. • Secret Combination cascading drop diamond necklace, set in platinum (58.53 carats) • Sunflower diamond earrings, set in platinum (4.62 carats) • Sparkling cluster diamond ring, set in […]

PGI Presents at 12th International Forum of Precious Metals Industry

6 November, 2018 Nanjing (6 November, 2018) – PGI’s Global Corporate Marketing Director Zhenzhen Liu presents at the 12th International Forum of Precious Metals Industry. During the forum, PGI released the new China Platinum Jewellery Recycling Study 2018, and reviewed the marketing-driven growth opportunity for platinum jewellery. (Photo credit: China Precious Metal Recycling Committee of […]