The collaborative jewellery brand with 4℃, Vendome Aoyama, Ginza Tanaka and Ponte Vecchio
begins streaming a promotional video starring new brand ambassador Fuka Koshiba
Platinum Guild International K.K. (Uchisaiwai-cho, Chiyoda-ku, Tokyo, Japan; CEO Hisako Hankinson), the marketing organization promoting platinum jewelry, is pleased to announce the launch of new products for Platinum Woman on November 1, 2023. The brand is a collaboration with leading Japanese jewellery retailers 4℃, Vendome Aoyama, Ginza Tanaka and Ponte Vecchio.
Platinum is resistant to water and sweat. The metal maintains its quality and white brilliance, making it the perfect, sustainable jewelry choice for special occasions as well as daily use. The Platinum Woman products are available at easily accessible prices of mostly under JPY 100,000 through retail partners’ online stores.
In conjunction with the launch of the new products, actress Fuka Koshiba was also appointed as its new brand ambassador. A new promotional video starring the popular Japanese actress will begin streaming from the same day.
The brand enhancement will be celebrated through a special campaign* for a limited time starting Wednesday, November 1, where customers purchasing Platinum Woman products on partner online stores will receive a jewellery tray as a free gift.
*While supplies last.
New products from PLATINUM WOMAN
４℃
Top left: Necklace
Pt950, Pt850 (chain), diamond
JPY 61,600
Top right: Necklace
Pt950, Pt850 (chain), diamond
JPY 68,200
Bottom left: Earrings
Pt950, diamond
JPY 63,800
Bottom right: Ear cuff
Pt950, diamond
JPY 68,200
Vendome Aoyama
Top left: Necklace
Pt950, Pt850 (chain), diamond
JPY 93,500
Top right: Necklace
Pt950, Pt850 (chain), diamond
JPY 110,000
Center left: Bracelet
Pt950, Pt850 (chain), diamond
JPY 55,000
Center right: Bracelet
Pt950, Pt850 (chain), diamond
JPY 56,100
Bottom: Ring
Pt950, diamond
JPY 82,500
Ginza Tanaka
Top left: Necklace
Pt999
JPY 55,000
Top right: Necklace
Pt999
JPY 130,000
Center left: Necklace
Pt999
JPY 70,000
Center right: Bracelet
Pt999
JPY 57,000
Bottom: Earrings
Pt999
JPY 49,000
Ponte Vecchio
Top left: Necklace
Pt999, Pt850, diamond
JPY 52,800 *
Top right: Necklace
Pt950, Pt850, diamond
JPY 55,000 *
Center left: Necklace
Pt999, Pt850, diamond
JPY 110,000 *
Center right: Earrings
Pt999, Pt900, diamond
JPY 59,400 *
*Special limited price until March 31, 2023
Bottom left: Necklace
Pt999, Pt850, diamond
JPY 57,200
Bottom right: Necklace
Pt999, Pt850, diamond
JPY 72,600
- Free gift for purchases made online
From November 1 to December 31, customers making purchases of any Platinum Woman products on the retail partners’ online stores will receive a jewellery tray as a free gift.
*Limited supply, while supplies last
- About Platinum Woman
Pure, fine and timeless, platinum accompanies the beauty of women who stay true to themselves. In an age of growing respect for individuality and self-worth, we encourage the empowerment of women to find their own way of life through platinum jeweller that they can wear proudly, at any time of day and for any occasion.
－About the collection’s design concepts
The Platinum Woman collection is based on design concepts that expresses the woman’s inner sparkle through platinum; motivates her to forge ahead; and reminds her of who she has always aspired to be.
Characterised by sophisticated designs that are neither too assertive nor too simple, this is a collection of high-value jewellery that completes your look for everyday or special occasions, and can be used for many years to come.
－Donation initiatives
For each purchase of a Platinum Woman collection item, JPY 500 will be donated to an authorised NPO Katariba. Platinum Guild International and its retailers are working together to deliver a brighter future for children.
- About platinum
Platinum illuminates a woman’s essence. Its radiance and beauty reflects women who stays true to themselves with determination and graceful suppleness – the platinum woman.
－Pure
The purity level of most platinum jewellery in Japan is 90%. It must be at least 85% pure to be recognised as platinum jewellery.
Platinum is also naturally pure white. There is strength and depth in its radiance because it is genuine. Its pure brilliance illuminates the unwavering beauty of women of integrity.
－Rare
Platinum is a special and rare precious metal. All of the platinum ever produced amounts to only 1/30th of gold. It is only available in very limited areas, mostly from South Africa. A ton of raw ore yields just 3 grams of platinum, the equivalent of a thin ring. The rarity of platinum is why it is selected as the symbol of rare and irreplaceable vows.
－Eternal
Platinum is a chemically stable precious metal, so there is no risk of alteration or discolouration in everyday life. Resistant to sweat and hot springs, and its lasting colour and shine, platinum is a promise to you and to the future. It can be formed to be thinner than paper and finer than thread, representing the flexibility and suppleness of the platinum woman.