~The flagship programme drove strong momentum and renewed trade enthusiasm while catalysing platinum jewellery sales across India~
11 July 2025, Kochi: Building on the momentum of its previous editions, Platinum Guild International (PGI)- India marked the successful culmination of the 7th edition of its flagship retail initiative, Platinum Season of Love, with a celebratory awards ceremony in Kochi. The Platinum Season of Love Awards 2025 were hosted as part of the annual Platinum Buyer-Seller Meet, PGI India’s premier industry platform. The event brought together leading manufacturers and retailers from across the country, united by a shared vision to expand the platinum category. The awards celebrated retail and manufacturing partners who delivered exceptional performance and contributed meaningfully to the category’s continued growth.
Running from 25 April to 31 May 2025, the Platinum Season of Love 2025 aimed to energise the trade and boost consumer demand of platinum jewellery during the period. With support from over 1,825 retail doors in 375 cities, the programme drove strong results across Platinum Love Bands, Men of Platinum, and Platinum Evara, fuelled by distinctive products and motivated retail teams. Platinum jewellery sales grew by 21% during the course of the campaign. The growth in platinum sales during the campaign, highlighted the strength of PGI’s retail network and its ability to unlock high-impact consumer demand.
The Platinum Season of Love Awards 2025 honoured retail and manufacturing partners who delivered outstanding results during the campaign — from driving sales and enhancing in-store experiences to showcasing standout collections across PGI’s branded categories. The awards recognised those who combined business success with innovation and a deep commitment to growing the platinum jewellery category. This year, the Platinum Season of Love Awards were presented across 20 categories to 46 standout achievers from across chain stores, independent retailers, and the manufacturing community at both national and regional levels.
As PGI India and its partners look ahead to the festive season, the Platinum Season of Love Awards reinforced the power of collaboration, the momentum within the category, and the growing emotional and aesthetic appeal of platinum jewellery among younger, modern Indian consumers.
On the back of the initiative’s strong results, Vaishali Banerjee, Head of Global Market Development and Managing Director – India & ME, Platinum Guild International, said, “This edition of Platinum Season of Love stands out not just for the scale of participation, but for the quality of innovation we saw across retail formats. The consistent growth we’re witnessing is powered by the ingenuity and commitment of our partners who continue to place platinum at the heart of the consumer experience. Their ability to adapt and elevate the category has driven remarkable results. We truly appreciate their efforts in building strong demand momentum and spotlighting platinum among customers during this crucial period. The Platinum Season of Love Awards 2025 is our way of extending heartfelt gratitude to our partners, while recognising and rewarding the best performers across the country. With the festive season ahead and the strategic alignment from Buyer-Seller Meet 2025, we are optimistic about sustaining this momentum and unlocking even greater value for the platinum jewellery ecosystem.”
The Awards were presented across four categories to retailers and also recognised manufacturers from across the country, as follows:
RETAIL AWARDS
- CHAIN STORES
Award Category: Best Chain Store – Platinum Sales | East
Winner: Senco Gold & Diamonds
Runners-up: Malabar Gold & Diamonds
Award Category: Best Chain Store – Platinum Sales | National
Winner: GRT Jewellers
Runners-up: Malabar Gold & Diamonds, Senco Gold & Diamonds
Award Category: Best Chain Store – Platinum Sales | South
Winner: GRT Jewellers
Runners-up: Joyalukkas
Award Category: Best Chain Store – Platinum Sales | West
Winner: Tanishq
Runners-up: ORRA
Award Category: Best Chain Store – Platinum Sales | North
Winner: Tanishq
Runners-up: Kalyan Jewellers
- INDEPENDENT STORES
Award Category: Best Independent Store – Platinum Sales | National
Winner: Kalamandir Jewellers – Ahmedabad
Runners-up: Khushalbhai Jewellers – Surat, CH Jewellers – Vadodara
Award Category: Best Independent Store – Platinum Sales | North
Winner: Jewelove – Jaipur
Award Category: Best Independent Store – Platinum Sales | East
Winner: Ratnalaya Jewellers – Patna
Runners-up: Khimji Jewellers – Bhubaneswar
Award Category: Best Independent Store – Platinum Sales | West
Winner: Kalamandir Jewellers – Mumbai
Runners-up: Ranka Jewellers – Chinchwad
Award Category: Best Independent Store – Platinum Sales | South
Winner: Vummidi Bangaru Jewellers – Chennai
Runners-up: Bhima Jewellery – Trivandrum
- SALES STAFF
Award Category: Best Platinum Sales Manager – National
Winner: RAMKEE E – GRT Jewellers, Coats Road, Chennai
Runners-up: MUTHUKUMAR M – GRT Jewellers, Usman Road, Chennai; Riya Solanki – Kalamandir Jewellers, Ahmedabad
Award Category: Best Platinum Sales Manager – North
Winner: Mr. Sachin Kumar – Tanishq, Hazratgunj, Lucknow
Runners-up: Mrs. Jasmeet – ORRA, South Extension, New Delhi
Award Category: Best Platinum Sales Manager – East
Winner: Ms. Riya Saha – Senco Gold & Diamonds, New Bow Bazar, Kolkata
Runners-up: Mr. Kishan Kumar – Ratnalaya Jewellers, Patna
Award Category: Best Platinum Sales Manager – West
Winner: Mirtunjay Singh – Ranka Jewellers, Chinchwad
Runners-up: Manish Prajapati – Kalamandir Jewellers, Ahmedabad
Award Category: Best Platinum Sales Manager – South
Winner: PRAVEEN KUMAR – GRT Jewellers, Coimbatore
Runners-up: KP PRABHU – Vummidi Bangaru Jewellers, Anna Salai, Chennai
- RISING STAR
Award Category: Rising Star – Chain Store
Winner: PNG Jewellers
Runners-up: Jos Alukkas
Award Category: Rising Star – Independent
Winner: D. Harris Nadar Jewellery
Runners-up: Thangamayil Jewellery
- MANUFACTURING AWARDS
Award Category: Best Manufacturer – Men of Platinum
Winner: BN Jewellers
Award Category: Best Manufacturer – Platinum EVARA
Winner: HK Jewels
Award Category: Best Manufacturer – Platinum Love Bands
Winner: Jewelex
Award Category: Customer Service
Winner: BN Jewellers
Award Category: Platinum Innovation Awards – Men of Platinum
Winner: BN Jewellers, ORO Precious Metals
Award Category: Platinum Innovation Awards – Platinum EVARA
Winner: Jewelex, Emerald Jewel
Award Category: Platinum Innovation Awards – Platinum Love Bands
Winner: Jewelex
Speaking about their wins at the Platinum Season of Love Awards 2025 retail and manufacturing partners shared their thoughts:
Winner – Best Chain Store- Platinum Sales | National – GRT JEWELLERS
G.R. ‘Anand’ Ananthapadmanabhan, Managing Director of GRT Jewellers: “It’s a privilege to be recognised as the national leader in platinum sales. This win is a reflection of how our teams reimagined the platinum retail experience: through design-forward assortments, insightful consumer engagement, and operational excellence. Our deep thanks to Platinum Guild International for this recognition, which celebrates a shared vision and collective execution.
G.R. Radhakrishnan, Managing Director, GRT Jewellers: “We’re truly honoured by this national recognition. At GRT Jewellers, we believe platinum deserves a space that feels as rare and meaningful as the metal itself. This award is a celebration of our team’s dedication to spotlighting innovation, retail storytelling, and creating elevated experiences for our customers. Our heartfelt thanks to Platinum Guild International for this acknowledgement.”
First Runner-up – Best Chain Store- Platinum Sales| National – MALABAR GOLD & DIAMONDS
Asher O, Managing Director India Operations- Malabar Gold & Diamonds: “Platinum Season of Love challenged us to raise the bar, and we responded with bold merchandising, stronger consumer connect, and a more immersive in-store story.”
Second Runner-up – Best Chain Store- Platinum Sales | National – SENCO GOLD & DIAMONDS
Suvankar Sen, MD & CEO, Senco Gold & Diamonds: “We’re proud to represent the East in platinum’s growth story. Our retail teams have worked tirelessly to engage consumers through thoughtfully curated collections and immersive brand storytelling. This recognition is a testament to their consistent efforts in elevating platinum’s presence – by strengthening display narratives and championing design-led selling across our stores.”
Winner – Best Independent Store- Platinum Sales | National – KALAMANDIR JEWELLERS
Milan Shah, Director- Kalamandir Jewellers: “Platinum is more than a product—it’s a story of meaning and emotional resonance. We’re honoured to be recognised nationally for creating an experience that celebrates its enduring value.”
First Runner Up – Best Independent Store- Platinum Sales | National – KHUSHALBHAI JEWELLERS
Viren Chokshi, Director- Khushalbhai Jewellers: “This recognition reflects our deep focus on the evolving preferences of modern buyers. Platinum’s quiet luxury and design-led narrative helped us create a differentiated offering this season.”
Second Runner Up – Best Independent Store- Platinum Sales | National – CH JEWELLERS
Siddhant Mandaliya, Director- CH Jewellers: “Platinum continues to unlock new potential for independent retailers like us. We’ve seen how the right mix of education, curation, and personalisation can build lasting consumer trust.”
Winner – Rising Star (Independent) – D. HARRIS NADAR JEWELLERY
Sophilal Harris, Managing Partner, D. Harris Nadar Jewellery, Nagercoil: “We’re proud to be recognised as a Rising Star in the independent retail space. With a young, agile team and a strong belief in platinum’s potential, we delivered experiences that were both modern and meaningful.”
Runner-up – Rising Star (Independent) – THANGAMAYIL JEWELLERY
C. Manojkumar, Assistant General Manager-Diamonds, Thangamayil Jewellery Limited: “This award acknowledges the efforts of a new generation within our store who are shaping the future of platinum retail. Their curiosity and conviction made a visible difference this Season of Love.”
Winner – Rising Star (Chain Store) – PNG JEWELLERS
Dr. Saurabh Gadgil, Chairman and Managing Director- PNG Jewellers: “Being named a Rising Star validates the fresh energy our team brought to platinum retail this season. We experimented with new formats, trained young talent, and invested in storytelling that truly resonated with customers.”
Runner-up – Rising Star (Chain Store) – JOS ALUKKAS INDIA PVT LTD
Jos Alukkas, Chairman, Jos Alukkas India Pvt Ltd: “This recognition reflects the promise and performance of our emerging retail teams. Their enthusiasm for platinum translated into stronger customer engagement and a distinct presence on the shop floor.”
Winner of Best Manufacturer (Men of Platinum); Best Customer Service; Platinum Innovation Awards (Men of Platinum) – BN JEWELLERS
Nirmal Rawal – Managing Director, BN Jewellers: “Men of Platinum has redefined the category with bold, meaningful design. The innovation and design awards reaffirm our commitment to pushing boundaries in craftsmanship and masculine elegance. At BN Jewels, exceptional service is the guiding vector to bring great design to life. Our win for Best Customer Service reflects our commitment to reliability, responsiveness, and enduring partnerships with retail.”
Winner – Platinum Innovation Awards (Platinum EVARA) – EMERALD JEWEL INDUSTRY INDIA
K Srinivasan, Founder and Managing Director, Emerald Jewel Industry India: “Our aim with every product is to create something distinct yet emotionally resonant. This award fuels our desire to keep creating jewellery that speaks to the modern woman.”
Winner – Platinum Innovation Awards (Men of Platinum) – ORO PRECIOUS METALS PVT. LTD.
Avinash Pahuja, Director, ORO Precious Metals Pvt. Ltd.: “For us, innovation means designing with intent. We’re proud to be acknowledged for designs and vison that brought platinum to life in bold and meaningful ways for men.”
Winner – Best Manufacturer (Platinum Love Bands); Platinum Innovation Awards (Platinum EVARA); Platinum Innovation Awards (Platinum Love Bands) – JEWELEX INDIA PVT. LTD
Madhu Jethwani Dhabuwala, CEO – Jewellery, India & Middle East at Jewelex India Pvt. Ltd: “Innovation and manufacturing excellence are at the heart of our design journey. We’re thrilled to be recognised for offerings that blend technique, creativity, and deep consumer insight across both Platinum Love Bands and Platinum Evara.”
Winner – Best Manufacturer (Platinum EVARA) – HK JEWELS
Binay Goenka, Head – India & Gulf, HK Jewels: “Our focus has always been on translating platinum’s emotional essence into beautifully crafted, retail-ready collections. This award reinforces our belief in consumer-led innovation and purposeful, thoughtful manufacturing.”
The Platinum Buyer-Seller Meet 2025, the Platinum Season of Love programme, and the Platinum Season of Love Awards ceremony set the stage for the upcoming festive and wedding season, building strong momentum for the platinum jewellery category. With a focus on innovation and growth, the Buyer-Seller Meet energised PGI India’s retail network and laid the groundwork for the months ahead. By celebrating retail excellence and sparking trade enthusiasm, these platforms boosted confidence, aligned inventory with consumer trends, and reinforced platinum’s position as the metal of choice for modern, meaningful milestones across India.