PGI Markets
PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique qualities as a precious metal for fine jewellery. In addition, PGI works collaboratively with partners globally, running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India.
PGI Markets
Through various programmes, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners.
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