The British Royals are known for having the most exquisite fine jewellery, including spectacular engagement rings set in platinum. Why is platinum so popular for engagement rings? Aside from its physical beauty, platinum is renowned for holding diamonds and gemstones most securely and accentuating their natural brilliance. Platinum Guild International, the marketing association for platinum […]
(March 2021) USA – While awards show season won’t be complete without a full red carpet, we anticipate that celebrities will be even more excited to get glamorous with platinum jewellery for the Academy Awards this year, even if they’re presenting or accepting their award from home. Platinum Guild International, the marketing association for platinum […]
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Platinum Guild International USA Announces Historic Platinum Business Development Grand Program
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PGI USA will award up to a total of $500,000 in a 3-year program to one or more selected manufacturers, designers or retailers who submit a qualifying proposal March 9, 2021 (New York, New York) – In an effort to fulfill their mission to develop demand for and build an enduring commitment to platinum in […]
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New Me Platinum is a non-bridal platinum jewellery brand in Japan available during Todays’ Special Value (TSV).
Platinum Guild International (PGI) K.K has launched a new platinum jewellery brand “Platinum Woman”, in collaboration with Japan’s leading jewellery brands. The products are available from 30 October, 2020. Brand Ambassador Mikako Tabe Wears Platinum Necklace & Platinum Pinky Ring The new “Platinum Woman” brand encourages women to be true to themselves and illuminate their […]
(22 August, 2020) China – the “Platinum Moment” theme exhibition and product launch conference organised by the Platinum Guild International (PGI®) opened in the Atrium of Melody City, Handan. Many industry celebrities, fashionistas, industry professionals, and media from all walks of life came to the scene to focus on this event and jointly witness the release […]
The COVID-19 has shaken the world but also triggered self-reflection and a newfound appreciation for partners (August, 2020) Tokyo –The research on the impact of COVID-19 to jewellery buyers in the four main markets of Japan, China, India and the United States carried out by Platinum Guild International has revealed that amidst the great impact […]
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PGI Corporate Marketing Director Zhenzhen Liu comments on Chinese jewellery sector restructure. (June 5, 2020, Hong Kong) – Analysts expect a year-over-year decline in China’s jewellery sector for 2020 as a slowing Chinese economy outweighs households’ disposable income.Compared with the automotive segment, the jewelry sector’s demand for platinum, primarily created through marketing, accounts for a […]
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China Reboot India Men of Platinum Japan Living with Platinum US Platinum Born_Celebrity Designer India Men of Platinum Japan Living with Platinum US Platinum Born_Celebrity Designer