Valentine's Day Campaign
PGI China launched a brand-new Valentine’s Day promotional video series with the theme “The Moment I Knew You Were the One” in January 2019. Three short clips, set against different backgrounds, tell the romantic tales of three loving couples, with platinum standing testament to their devotion. PGI China is also releasing fourteen love notes with brand ambassador Yang Yang, each note representing a heart-shaped platinum piece selected by PGI China, in celebration of love’s strength and eternity.
Sincerity - Bridging Two Hearts with Love
Determination - Conquering Challenges with Love
Support - Making Bonds Last with Love
For this year’s Valentine’s Day, fourteen pieces of heart-shaped platinum jewellery were selected to be an ideal token of devotion for the significant other. Each of the fourteen pieces incorporates the heart shape in its design—simple yet elegant, to be worn with love around the finger, wrist, or neck, the dazzle of platinum accentuated by diamond insets. Platinum’s brilliance remains true despite the passage of time just as true love does, making it the perfect expression of tenderness and affection.