In order to expedite the distribution of these new products through China’s vast retail supply chain, PGI launched province by province Reboot, an integrated programme that ensures participating stores upgrade their product offerings to consumers via omnichannel promotions and store-based events that drive traffic and sales conversion.
From November 2019, PGI China started the Reboot, collaborating with manufacturers, leading retailers and local department stores in Guangdong Province. PGI held Reboot roadshows and extended events across five provinces in 2020, adding over 500 new SKUs to the participating stores, contributing to the rejuvenation of the platinum jewellery industry.
Programme Highlights 2019/2020
Extended Event 2020