Platinum Woman Launches New Products
Platinum Woman, a collaborative jewellery brand between Platinum Guild International (PGI) and four leading jewellery brands in Japan, began offering new products on 1 November 2021.
New Ambassador Nanase Nishino Wears Platinum Woman Jewellery
The Platinum Woman brand is a platinum jewellery collection that endorses women to be true to themselves and illuminates their natural radiance. The retail partners, 4°C, Vendome Aoyama, Ginza Tanaka and now Ponte Vecchio, launched 27 new platinum jewellery models. The Platinum Women products are available through the retail partners’ online stores.
To communicate platinum’s versatility and daily wearability to the younger consumers, the brand has welcomed a new ambassador, Nanase Nishino, a popular TV personality, actress, and model. She also appears as multiple characters wearing platinum pieces to help consumers envision themselves wearing the designs. A behind-the-scenes video, as well as a special interview with Nishino, was also released.
- • About Platinum Woman
Pure, fine and timeless, platinum accompanies the beauty of women who stay true to themselves. In an age of growing respect for individuality and self-worth, the brand encourages the empowerment of women to find their own way of life through platinum jewellery they can wear proudly, at any time of day and for any occasion.
The Platinum Woman collection is based on design concepts that express a woman’s inner sparkle through platinum, motivating her to forge ahead, and reminding her of who she has always aspired to be.
Characterised by sophisticated designs that are neither too assertive nor too simple, this collection completes one's look for everyday or special occasions and can be used for many years to come.
For each purchase of a Platinum Woman collection item, JPY 500 will be donated to Katariba, an authorised NPO. PGI and its retailers are working together to deliver a brighter future for children.
New products from Platinum Woman -４℃
New products from Platinum Woman - Vendome Aoyama
New products from Platinum Woman -Ginza Tanaka
New products from Platinum Woman - Ponte Vecchio