Platinum Season of Love and Buyer Seller Meet
Platinum Season of Love is PGI India's flagship in-store conversion programme. This year is the 4th edition of Season of Love, and the retailer participation grew from 200 stores in 2016 to over 1,000 doors this year. Despite an off-season time for May-June in India, retailers participating in Season of Love enjoyed an excellent growth. PGI India works with retail partners initiative to promote the event to their customers via traditional and digital media advertising.
The one-month long event was closed on a high note with the Platinum Season of Love Awards Night, which has become a recognised property in itself and a much sought-after achievement amongst the retail partners. Every year the awards night is held along with the annual Platinum Buyer Seller Meet. This year, PGI launched the new brand "Men of Platinum" at the Buyer Seller Meet held in Hyderabad.
Platinum Buyer Seller Meet and Platinum Season fo Love Awards Night
Platinum Season of Love