PGI Launches First Platinum Jewellery Exclusive Showroom
Hong Kong (6 October 2019) – Platinum Guild International (PGI) has opened the doors to its first showroom in Shenzhen, China, to showcase cutting-edge design trends. The state-of-the-art showroom is part of a comprehensive strategy in China to accelerate the manufacturing and distribution of new generation platinum jewellery designs targeting younger consumers who are redefining tastes and trends in the world’s largest platinum jewellery market.
PGI's new platinum jewellery showroom in Shenzhen
“Research has shown that the number one barrier to acquiring platinum jewellery in recent years has been the lack of appealing designs, so PGI has worked closely with key industry manufacturers and retailers to fast forward the adoption of new designs. This showroom will showcase the abundance of new designs now available, together with innovative ways to merchandise and brand collections for today’s consumers,” says Huw Daniel, CEO of PGI.
Huw Daniel, CEO of PGI and Pui Poon, Managing Director of PGI China
PGI develops the platinum jewellery market globally by providing consumer intelligence, new product development, sales and marketing services for its various industry partners. The recent establishment of the Platinum Jewellery Advisory Council in August 2019, and the opening of the PGI showroom mark an increasing level of collaboration with leading industry partners, to accelerate the transformation of China's fast-changing jewellery market.
“The opening of a showroom in Shenzhen provides a stronger presence for platinum jewellery in the traditionally gold intensive jewellery manufacturing hub of China, and will further showcase the platinum jewellery industry’s advanced craftsmanship and cutting-edge designs to expand the business potential of China,” adds Ms. Pui Poon, Managing Director of PGI China.
Jewellery from the new Platinum Moments Collection
The PGI showroom includes premium display cabinets and windows which will be refreshed monthly to showcase industry partners’ new and distinctive platinum jewellery collections in a welcoming environment that caters to the modern aesthetic of younger consumers. It is decorated in an elegant blue colour scheme aligned with the metal’s qualities of purity, rarity, elegance and sophistication, and is equipped with various multi-media facilities to display new jewellery products in a modern and multi-dimensional format.