PGI USA Launches 'Beyond The Bench' Educational Series
June 12, 2020 (New York, New York) – While consumer preference to purchase from brands with transparent and responsible practices across all industries increases, Platinum Guild International USA is taking the step to provide jewellery manufacturers and retailers with the knowledge and insight to meet this demand. Launching this month is the organization’s latest e-blast series, entitled ‘Platinum Beyond the Bench’. The program, in partnership with the World Platinum Investment Council, is focused on jewellery retailers, yet the educational information provided can also be used when working with consumer clients. The series will connect readers closer to the metal, allowing for better understanding of how precious the material is, and how valued it is in a myriad of industries beyond jewellery. A recent edition of the multi-series content focuses on platinum bullion products, specifically Platinum Eagles, the United States Mint’s official platinum bullion coins. Future editions will cover advancements in fuel cell technology, healthcare and investing in platinum, among various other topics.
An image of Platinum Eagles from the first Platinum Beyond the Benche-series
When asked about the timing of the new initiative, Jill Moynihan Helsel, PGI-USA’s Marketing Director, explained, “Now, more than ever, the jewellery public needs authentic, transparent and organic content to consume.” She continued, “Consumers want to be in the know and these easily-digestible snippets around platinum are educational and informative, and are easily integrated into conversations sales associates have with their clients.”
Jenny Luker, PGI-USA’s president, shared “We are continuously looking for ways to further develop the platinum conversation, both with our retailers and in turn, to the end consumer.” She explained, “By offering platinum facts and information on a macro level, outside of jewellery, it provides retailers with additional insight into the metal’s alternative uses, shines a light on platinum’s value and provides a broader context for appreciating the most precious of metals.”
Further information on Platinum Guild International’s commitment to sustainability is available at https://platinumjewelry.com/platinums-contributionto-sustainable-development/. To receive ‘Platinum Beyond the Bench’ communications, please visit https://www.platinumlearning.com/contact-us/.