PGI China Launches Reboot Extended Event in Wuhan
(November 2020) China - Platinum Guild International (PGI China) launched a roadshow in Wuhan, China, in late November 2020, to showcase the rarity and beauty of platinum jewellery and its symbolic connection to the enduring strength of love and unshakable faith. The "Live Your Authentic Decision, With Platinum Inside" event showcases exquisite platinum jewellery during the 'Platinum Month' from 26 November to 27 December.
The one-month roadshow was jointly launched by PGI China, the World Trade Plaza of Wushang Group and prominent jewellery brands. On Thanksgiving Day. PGI China and Wushang Group also unveiled a sparkling Christmas tree in a special lighting ceremony, during which they expressed their best wishes towards Wuhan’s platinum jewellery community. The Christmas tree is a key element in an interactive platform that allows jewellery lovers to send warm wishes that light up the tree and declare their love for a romantic Christmas.
Christmas Tree at the World Trade Plaza of Wushang Group
The event includes other activities to attract younger consumers. During the platinum month, for instance, consumers who purchase any platinum jewellery can win special gifts.