PGI China Launches 2020 New Collection Roadshow in Nanjing
(25 July, 2020) China – In July, Platinum Guild International (PGI) officially launched the 2020 roadshow “Live Your Authentic Decision, with Platinum Inside” in Nanjing to showcase the rarity and beauty of platinum jewellery. The roadshow started from 10 July to 16 July, jointly launched by PGI, Nanjing The Central, and many jewellery brands to revitalise Jiangsu’s platinum jewellery market.
The grand ceremony of the roadshow took place in Nanjing on 11 July, which featured stylised symbols of platinum with a navy-blue theme to replicate a starry night. A heart made up of several shining geometric shapes was displayed on the screen to represent one’s authentic decision.
Lighting Ceremony in Nanjing
A variety of platinum masterpieces were unveiled during the roadshow. “Orin” from Tanaka Kikinzoku “DEN” collection (Japan) is inspired by the lustre of platinum. Through innovative techniques and meticulous crafting of the texture, size and angles, “Orin” can create a deep and beautiful sound. “Love & Whirl” earrings were designed with dynamic beauty, like sitting on a merry-go-round in a fairy-tale world.
"Orin" from Tanaka Kikinzoku “DEN” Collection
"Love & Whirl" Platinum Earrings
Besides, PGI teamed up with major jewellery brands to showcase the latest platinum jewellery collection. Models were adorned with exquisite platinum products to allow audiences to appreciate the extraordinary designs at the roadshow.
Models Wearing Platinum Jewellery
The roadshow also featured large interactive devices, blind boxes to attract younger consumers. During the roadshow, consumers could make purchases at the event, play the interactive games or sign up for membership. Consumers were further incentivised to purchase platinum jewellery with the opportunity to win a handbag or win cashback by purchasing platinum jewellery in July.