PGI China Launches the 2019 Roadshow in Shantou

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PGI China Launches the 2019 Roadshow in Shantou

8 December, 2019

PGI China Launches the 2019 Roadshow in Shantou

(8 December, 2019) Shantou – Platinum Guild International (PGI®) China launched its 2019 roadshow, “Live Your Authentic Decision, with Platinum Inside”, in Shantou with a grand opening ceremony at the Shantou Wanda Plaza. Jointly organised by PGI, Shantou Wanda Plaza and several prestigious jewellery brands, the event was created to communicate the culture and values of platinum to a younger generation of consumers and to champion the notion of inspiring consumers to authentically follow their hearts and stay loyal to the choices that will make their life shine like platinum.

PGI 2019 roadshow in Shantou

PGI is committed to promoting the development of the platinum jewellery industry across China through a young customer-focused marketing strategy. Alex Ye, Director of Business Development of PGI China, said at the event, "Today, we are honoured to bring the 2019 roadshow 'Live Your Authentic Decision, with Platinum Inside' to Shantou. As one of the major port cities and the earliest special economic zones, Shantou is also a great tourist city in China and one of the top 100 cities with the best investment environment. We hope this event will further fuel the development of the local platinum jewellery market and cement positive communication among all local platinum jewellery industry participants."

Other senior executives attending the event included Tim Schlick, Chief Strategy Officer of PGI; Zhang Hongfeng, President of Shantou Wanda Plaza Business Management Co., Ltd.; Zhang Hongyu, Operation Manager of Shantou Wanda Plaza Business Management Co., Ltd. as well as senior executives from respected jewellery brands like Chow Tai Fook, Chow Sang Sang, Luk Fook, Lao Feng Xiang, Feng Ming Jewelry, Chow Tai Seng, 3D-Gold, and Zhou Liu Fu.

The theme of PGI’s new commercial, “Live Your Authentic Decision, with Platinum Inside”, matches the dreams of young consumers, inspiring the next generation to stay authentic in their actions, to build a life that shines as brightly as platinum.

The event venue was immersed in an astral-themed atmosphere with a delightful crystal ball performance. Guests jointly lit a light fixture in an astral shape representing the bright future of the platinum jewellery industry. PGI also integrated the online and offline marketing activities of the roadshow on social media and in media.

PGI 2019 roadshow in Shantou

In addition, PGI has teamed up with major jewellery brands to showcase their new platinum jewellery collections.

Models wearing platinum jewellery 

 

 

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