(10 November, 2019) Zhongshan – Platinum Guild International (PGI®) China officially launched its 2019 roadshow, “Live Your Authentic Decision, with Platinum Inside”, in Zhongshan with a grand opening ceremony at the Daxin New Metro Shopping Mall. Jointly organised by PGI, Daxin New Metro Shopping Mall and several prestigious jewellery brands, the event was created to communicate the culture and values of platinum to a younger generation of consumers and to champion the notion of inspiring consumers to authentically follow their hearts while still staying loyal to the choices that will make their life shine like platinum.

PGI 2019 roadshow in Zhongshan

PGI is committed to promoting the development of the platinum jewellery industry across China through a young customer-focused marketing strategy. Alex Ye, Director of Business Development of PGI, said at the event, "Today, we are very honored to bring the 2019 roadshow, “Live Your Authentic Decision, with Platinum Inside”, to Zhongshan, to support the unlimited potential for growth in the platinum jewellery market. We hope this event will further fuel the development of the local platinum jewellery market and cement positive communication among all local platinum jewellery industry participants."

Other senior executives attending the event included Huw Daniel, CEO of PGI; Pui P. Poon, Managing Director of PGI China; Pan Fan, Vice President of Zhongshan Daxin New Metro Business Investment Co., Ltd.; Zeng Linghuang, General Manager of Zhongshan Daxin New Metro Business Management Co., Ltd.; and Xie Canrong, General Manager of Zhongshan Superior City Department Shiqi Store, as well as senior executives from respected jewellery brands like Chow Tai Fook, China Gold, Lao Feng Xiang and Zhou Liu Fu.

Ms. Pan commented during the ceremony, "Zhongshan Daxin New Metro Shopping Mall is dedicated to offering our customers quality service while staying at the forefront of being trendy and innovative. We believe that cooperation with PGI will not only bring us an opportunity to promote our communication with consumers, but also bring them more exquisite platinum jewellery."

Ms. Pan, Vice President of Zhongshan Daxin New Metro Business Investment Co., Ltd

The theme of PGIs new commercial, "Live Your Authentic Decision, with Platinum Inside ", matches the dreams of young contemporary consumers, inspiring the next generation to stay loyal to their individuality and to be authentic in their actions, in order to build a life that shines as brightly as platinum.

During the opening ceremony, the event venue was immersed in an astral-themed atmosphere with a delightful crystal ball performance, as well as models wearing exquisite platinum pieces, allowing consumers to appreciate the extraordinary style of fine platinum jewellery. Zijun, a well-known Zhongshan radio DJ and Zhongni, a well-known Chinese writer and director, also attended the ceremony. Afterwards, guests jointly lit a light fixture in an astral shape representing the bright future of the platinum jewellery industry. In addition, PGI has teamed up with major jewellery brands to showcase their new platinum jewellery collections.

PGI 2019 roadshow in Zhongshan