PGI China Launches the 2019 Roadshow in Foshan

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PGI China Launches the 2019 Roadshow in Foshan

21 December, 2019

PGI China Launches the 2019 Roadshow in Foshan

(21 December, 2019) Foshan – Platinum Guild International (PGI®) China launched its 2019 roadshow, “Live Your Authentic Decision, with Platinum Inside”, in Foshan with a grand opening ceremony at the Nanhai Wanda Plaza. Jointly organised by PGI,  Nanhai Wanda Plaza and several prestigious jewellery brands, the event was created to communicate the culture and values of platinum to a younger generation of consumers and to champion the notion of inspiring consumers to authentically follow their hearts and stay loyal to the choices that will make their life shine like platinum.

PGI 2019 roadshow in Foshan

PGI is committed to promoting the development of the platinum jewellery industry across China through a young customer-focused marketing strategy. Alex Ye, Director of Business Development of PGI China, said at the event, "Today, we are honoured to bring the 2019 roadshow 'Live Your Authentic Decision, with Platinum Inside' to Foshan. PGI is committed to sharing the extraordinary qualities of platinum with the world and building long-term partnership with respected jewellery brands. By working with business leaders such as Wanda Plaza, we hope this event will further fuel the development of the local platinum jewellery market and cement positive communication among all local platinum jewellery industry participants."

Alex Ye, Director of Business Development, PGI China

Other senior executives attending the event included Pui P. Poon, Managing Director of PGI China, Ms. Chen, Representative of Nanhai Wanda Plaza, senior executives from respected jewellery brands like Chow Tai Fook, Luk Fook, Chow Sang Sang, Zhou Liu Fu, Lao Feng Xiang, China Gold, and Kin Liu Fook Luck Jewelry and media.

PGI 2019 roadshow in Foshan

The theme of PGI’s new commercial, “Live Your Authentic Decision, with Platinum Inside”, matches the dreams of young consumers, inspiring the next generation to stay authentic in their actions, to build a life that shines as brightly as platinum. The event venue was immersed in an astral-themed atmosphere with a delightful crystal ball performance. Guests jointly lit a light fixture in an astral shape representing the bright future of the platinum jewellery industry. PGI also integrated the online and offline marketing activities of the roadshow on social media and in media.

PGI 2019 roadshow in Foshan

In addition, PGI has teamed up with major jewellery brands to showcase their new platinum jewellery collections.

Models wearing platinum jewellery 

   

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