PGI China Kicks Off the First Event of the 2019 Roadshow in Huizhou
(2 November, 2019) Huizhou - Platinum Guild International (PGI®) China has kicked off its 2019 roadshow, “Live Your Authentic Decision, with Platinum Inside”, at the atrium in Huamao Place in Huizhou, Guangdong. Jointly organised by PGI, Huamao Place and several jewellery brands, the event was created to communicate the culture and values of platinum to a younger generation of consumers. This roadshow champions the notion of inspiring young consumers to authentically follow their hearts while still staying loyal to the choices that make their life shine like platinum.
PGI 2019 roadshow in Huizhou
PGI is committed to promoting the development of the platinum jewellery industry across China through a young customer-focused marketing strategy. Alex Ye, Director of Business Development of PGI China, said at the launch event, "Today, we are very honoured to present the first event of our 2019 roadshow in Huizhou, to support the unlimited potential for growth in the platinum jewellery market. We hope this event will further fuel the development of the local platinum jewellery market and cement positive communication among all local platinum jewellery industry participants."
The launch event included senior executives from Huamao Place, such as Hao Qun, Vice President, Mr. Yamada, General Manager, Lai Ruifeng, Deputy General Manager, and He Zhencheng, Deputy General Manager, along with senior executives of major jewellery brands like Chow Tai Fook, Luk Fook, I Do, 3D-Gold, and VEEE and distinguished media representatives.
PGI 2019 roadshow in Huizhou
Another speaker at the launch event, Ms. Hao said, "Huamao Place is dedicated to offering our customers quality service while staying at the forefront of being trendy and innovative. We believe that the collaboration with PGI will not only bring us an opportunity to promote our communication with consumers, but also bring them more exquisite platinum jewellery pieces."
Ms. Hao, Vice President of Huamao Place
The theme of PGI’s new commercial, “Live Your Authentic Decision, with Platinum Inside”, matches the dreams of young contemporary consumers, inspiring the next generation to stay authentic in their actions, in order to build a life that shines as brightly as platinum.
During the opening ceremony, the event venue was immersed in an astral-themed atmosphere with a crystal ball performance, as well as models wearing exquisite platinum pieces, allowing consumers to appreciate the extraordinary style of fine platinum jewellery. Afterwards, guests jointly lit a light fixture in an astral shape representing the bright future of the platinum jewellery industry. PGI has successfully integrated the online and offline marketing activities of the roadshow on social media platforms and in media. An ingenious 270° interactive device, called the "Astral Mirror", combines high-tech and entertainment, immersing visitors in the wonderful charm of the platinum world.
Models with platinum jewellery