Pao Ching Launches New Platinum Jewellery Collections with PGI and Rose D'Amour
Pao Ching and Platinum Guild International (PGI) launched the large-scale exhibition themed 'Platinum: Unfolding Its Vibrancy' to discover the art of platinum, in collaboration with Rose D'Amour at the Nanjing Central Emporium. Senior management of PGI China, Jiangsu Pao Ching Jewellery Co., Ltd, Y&M Jewelry and Nanjing Central Emporium Group, along with other guests gathered to appreciate the new waves of aesthetics presented in platinum jewellery, and the sense of vibrancy brought along by the powerful strength of the precious metal.
Platinum: Unfolding Its Vibrancy Event
In addition to the Pt Moment® collection posters, two large paintings by artist Zhao Na - the inspiration behind the new Rose D'Amour collection, were also exhibited. With over two years to paint, her work is an artistic interpretation of classics that gives birth to this exclusive precious platinum collection, preserving every meaningful moment in life.
Left to right: Alex Ye, Director of Trade Marketing & Development, PGI China; Zhou Liguo, Managing Director, Jiangsu Pao Ching Jewellery Co. Ltd; Dong Xianghong, Assistant President of the Nanjing Central Emporium Group and General Manager of the Flagship Store; Lin Tianwei, Chairman of Y&M Jewelry and Creative Director of Rose D'Amour
In his speech, Alex Ye, Director of Trade Marketing & Development, PGI China expressed heartfelt gratitude to partners who have worked together. "Since its debut, the Rose D'Amour collection has been sold in more than 110 cities and regions by more than 70 retailers nationwide. The Pt Moment® collection has also been well received by young consumers since its launch. This could never have been achieved without the trust from our partners and their enthusiasm for platinum jewellery." Zhou Liguo, Managing Director, Jiangsu Pao Ching Jewellery Co. Ltd and Quan Hongbin, Executive Vice President of Y&M Jewelry and Brand Director of Rose D'Amour also shared their experience of working with PGI over the years, and said they are committed to continuing the partnerships in the future to foster the development of the platinum jewellery market.
Alex Ye, Director of Trade Marketing & Development, PGI China
Zhou Liguo, Managing Director, Jiangsu Pao Ching Jewellery Co. Ltd
Quan Hongbin, Executive Vice President of Y&M Jewelry and Brand Director of Rose D'Amour
To immerse consumers in the aesthetics of platinum jewellery, the event showcased the new Rose D'Amour exclusive collection and the Pt Moment® collection. The two collections interpreted the resilient characteristics of modern women, as Rose D’Amour portraits the perspective of platinum’s resilience and diamond’s brilliance themed as "Rose in Platinum, Precious and Eternal", while Pt Moment® completes the everyday look of modern women and accompanies them as they forge ahead with modern yet practical designs.
Rose D'Amour Exclusive Platinum Jewellery Collection
Platinum Necklaces and Earrings from the Pt Moment® Collection