14 February, 2020
Platinum Days of Love Brings New Meaning of Love this Valentine’s Day
Mumbai (February 2020) – Love deserves an expression. But do phrases like “falling for you”, “blinded by love”, “head over heels” “madly in love” hold true today? Are they relevant? Is that what we want love to feel like in a modern world that aspires for equality, empowerment and respect for individuality? A state where one loses one’s sense of rational thinking, is dizzy and confused seems like sharp contrast. While love is meant to be great high, one that uplifts you then must its expressions all somehow pull you down?
This month of love – “LOVE” itself comes alive and questions the relevance of these expressions and gestures.
Platinum Days of Love (PDOL) brings alive a unique 4 week digital and social campaign personifying LOVE and infusing new and refreshed meaning into expressions and gestures around Valentine’s Day. Reimagining love to mean a relationship that makes two people greater together. In the days leading up to Valentine’s Day, each day LOVE will write an open letter that questions outdated expressions, frivolous gestures, rituals and days offering its modern perspective on relationships, urging couples to embrace acts and gestures that are more meaningful.
And that’s not all – one of the most interesting features that Platinum Days of Love adds to this campaign is the “Love Bot”. The Love Bot works in the form of a voice-based ‘google assistant’ , suggesting meaningful ways to celebrate Valentine’s day – including the best way to express your love to your partner, to surprise your loved one and also to buy him or her the perfect Valentine’s Day gift!
The entire campaign is supported by PDOL’s acclaimed #GreaterTogether digital film that celebrates couples who can come together to build an even more formidable force where differences add perspective and similarities are built on to make one stronger.
PDOL has curated a collection of 6 exquisite Platinum Love Bands in its “Greater Together” collection. The designs of each pair stands for a unique promise that enables couples to be #GreaterTogether. The collection will be available to purchase across leading jewellery retail stores in India from the 25th of January until 15th February.