Interview with Van Cleef & Arpels on Platinum

Home > News Archive > Interview with Van Cleef & Arpels on Platinum

Interview with Van Cleef & Arpels on Platinum

Interview with Van Cleef & Arpels on Platinum

Platinum Guild International has the pleasure to present the interview with Nicolas Bos, President and CEO of Van Cleef & Arpels.

"Platinum is a metal that doesn't require any additional treatment, and where you keep the brilliance the whiteness of the metal throughout the lifetime of the jewel." Mr. Bos shares their bridal collections and why platinum is the perfect choice for bridal jewellery.

"It's very often a favourite metal, for wedding rings or engagement ring, because those are the pieces that you're going to wear every day, where you want to keep the quality (and) want to keep the brilliance. It is a metal that doesn’t tarnish at all. It's slightly more expensive and more rare material, but it is really a metal that embodies purity, and is rightfully associated with that idea of everlasting love that you want to celebrate."

Watch the full interview here: