Grand Opening of PGI 2019 Platinum Season in Wuxi
Wuxi (12 April, 2019) – The opening ceremony of 2019 Platinum Season in Wuxi marks the first cooperation between Platinum Guild International and the Wuxi Jewellery Association. With the theme of “Eternal Platinum Love”, the event invited major jewellery brands to launch multiple events and offers, with a number of exquisite platinum products on exhibition.
2019 Platinum Season in Wuxi
Platinum Guild International (PGI) is committed to help platinum industry thrive globally. “The 2019 Platinum Season in Wuxi is designed to raise consumers’ attention and awareness of platinum jewellery, and also communicate the message of platinum as the metal of eternal love to every couple.” said Mr. Ye Xiang, Director of Business Development at PGI in his opening speech.
(Left: Mr. Ye Xiang, Director of Business Development at PGI; Right: Mr. Qian Weibin, Chairman of Wuxi Jewellery Association)
Representatives from recommended merchants were also invited. Mr. Ye Xiang and Mr. Qian Weibin, Chairman of Wuxi Jewellery Association, jointly presented them with awards and expressed the gratitude for their outstanding contribution to the development of platinum jewellery industry. “Platinum jewellery has always been popular among consumers. This year’s Platinum Season in Wuxi not only helps enhance the direct communication between jewellery brands and consumers, but also promotes the in-depth development of Wuxi’s platinum jewellery industry." said Mr. Qian Weibin, the main partner of this event.
(Mr. Ye Xiang and Mr. Qian Weibin jointly presented recommended merchants with awards)
Brilliance and craftsmanship of platinum on display
This year’s Platinum Season features a number of designed platinum products along with the impressive debut of a platinum wedding cake and a platinum tiara created by PGI. The quality of platinum and its never-fading white colour make it the beloved choice of precious metal for jewellery brands. The body of the platinum wedding cake is decorated with white platinum roses, which symbolise happiness, eternity and true beauty. The platinum tiara shows the exquisite craftsmanship, with 240 diamonds that complement the brilliance of pure platinum.
(Exhibition of platinum products)
(Platinum wedding cake by PGI)
(Platinum tiara by PGI)
(Platinum jewellery exhibition by PGI)
"Eternal Platinum Love"
In order to encourage more consumers to immerse themselves in the charm of platinum, PGI and the recommended merchants participating in Wuxi Platinum Season are jointly providing multiple offers. During the event period (13- 27 April, 2019), consumers could participate in the “Eternal Platinum Love” online voting. By voting for their favourite piece of platinum jewellery, consumers had the opportunity to win a limited edition platinum postcard, or a piece of "Pure Colour" platinum necklace. In addition, on purchasing any platinum jewellery from recommended merchants at the event and scanning the QR code, consumers could enjoy a chance to win a limited edition platinum brooch. Along with the Wuxi event, Platinum Season events are also being held in Yixing and Jiangyin in Jiangsu Province. The Platinum Season at the three cities aim to create the new platinum shopping experience for consumers.
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