Celebrity Influence & Endorsement
Hollywood’s A-list celebrities are leading trend setters across the world. PGI USA works with brand partners, stylists and public relations experts to facilitate platinum jewellery opportunities on the red carpet and to promote organic placements to increase awareness of and aspiration for platinum jewellery. The US market captures platinum jewellery’s success and provides curated celebrity media alerts and releases for all PGI markets to ensure global coverage.
(Photo credit: InStar Images)
Press Releases and Media Alerts
- Jennifer Lopez Wears Platinum to the “Academy of Motion Picture Arts And Sciences’ 11th Annual Governors Awards”
- Top Television Stars Shine in Platinum Jewellery at the 71st Primetime Emmy Awards
- Jennifer Lopez Wears Platinum Jewellery to the 2019 CFDA Fashion Awards
- Colourful Jewellery Set in Platinum is a Popular Trend at the Met Gala
- Platinum Jewellery at the 91st Annual Academy Awards
- Stars Celebrate in Platinum Jewellery at the 25th Annual Screen Actors Guild Awards
- Platinum Jewellery Takes Centre Stage at the 76th Golden Globe Awards
- Priyanka Chopra Weds with a Platinum Ring
- Lupita Nyong'o Wears Platinum Jewellery to the WSJ Magazine 2018 Innovator Awards
- Princess Eugenie Wears Platinum Tiara on her Wedding Day
- Lady Gaga Wears Platinum Jewellery to the Los Angeles Premiere of "A Star is Born"
- Platinum Jewellery in the Spotlight at the "70th Primetime Emmy Awards"
- Priyanka Chopra and Gigi Hadid Wearing Necklaces from the Newly Launched Platinum Born Brand in New York City
- Blake Lively Wears Platinum Jewellery to the 2018 MTV Video Music Awards
- Platinum Jewellery at 71st Annual Cannes Film Festival
- Jennifer Lopez Wears Platinum Jewellery in New Music Video "El Anillo"
- Prince Harry and Meghan Markle Chose Platinum Jewellery to Celebrate their Wedding Day
- Kendall Jenner and Elle Fanning Wear Platinum Jewellery at Tiffany Paper Flowers™ Launch Event
- Brie Larson Wears Platinum Jewellery to the Premiere of “Avengers: Infinity War”