About PGI

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About PGI

What We Do

Platinum Guild International (PGI) is a marketing organisation which was created in 1975 with the vision to develop the global platinum jewellery market as a new demand source for platinum.

Since then, jewellery development has demonstrated a strong track record in delivering results, and platinum jewellery has contributed ~80 million ounces of demand.

Through various programmes, both direct to consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique qualities as a precious metal for fine jewellery. In addition, PGI works collaboratively with partners globally, running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India.  These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

Since 2015 PGI has been headquartered in Hong Kong.  PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Global Leadership Team

Huw Daniel
Chief Executive Officer

Tim Schlick
Chief Strategy Officer

Pui P. Poon
Managing Director, PGI China

Vaishali Banerjee
Managing Director, PGI India

Hisako Hankinson
President, PGI Japan K.K.

Jenny Luker
President, PGI USA
PGI Global Office
Platinum Guild International Hong Kong Limited
Suite 2901-2, Global Trade Square, No. 21
Wong Chuk Hang Road, Hong Kong

Zhenzhen Liu
Director, Global Corporate Marketing

Platinum Guild International (Shanghai) Co., Ltd
Room 601, L’Avenue 99 Xianxia Road Shanghai 200051
+86(21)6029 0022

Platinum Guild India Private Limited
Notan Classic, 3rd Floor, 114 Turner Road
Bandra West Mumbai 400050
+91 22 26400322/23/25

PGI Japan K.K.
Imperial Hotel 506, 5th Floor 1-1-1
Uchisaiwai-cho, Chiyoda-ku Tokyo 100-8575
+81 (3) 3597 0251


Platinum Guild International (USA) Jewelry, Inc.
125 Park Avenue, 25th Floor
New York NY 20017
+1 212 404 1600