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About PLATINUM JEWELLERY
What We Do
Platinum Guild International (PGI) was founded in 1975 and we are an international trade organisation that delivers tangible success and benefits to the platinum industry.
Our mission is to develop demand for and builds an enduring commitment to platinum in jewellery. We work with over xxx of partners worldwide to drive demand, support innovation and strengthen connections in the platinum jewellery industry. Our over 40-year deep knowledge and experience allow us to provide insights into international and local platinum jewellery markets, to create collaborative impact on industry standards, and to help consumers and trade partners understand the unique qualities of platinum jewellery.
Over the last four decades, the PGI has played a key role in many of the initiatives that have supported the rapid growth of platinum jewellery demand. Going forward, our specialist teams are dedicated to continue developing demand for platinum jewellery through consumer and trade facing programmes in the four key jewellery markets of China, India, Japan and USA.

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